Page 6 - AdNews magazine Mar-Apr-May 2023

AdNews Agency of the Year
ADNEWS AGENCY OF THE YEAR
The 2022 winners were revealed at a lunch event in Sydney attended by industry luminaries.
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The AdNews Agency of the Year awards caused a few upsets, includ- ing BMF Australia taking home three trophies, and becoming over- all winner, at the IVY ballroom.
BMF on winning Ad Campaign of the Year: “We definitely didn’t expect this one, so it really lands beautifully. A big thank you to these legends on stage with me and 150 BMFers back at the ranch doing working hard and doing all the great work, so thank you so much.”
Also with three “A” for AdNews trophies was disrupter Jack Nimble, a digital agency.
Jack Nimble on winning Small Agency of the Year (Headcount under 25): “We’re still a small enough agency that we can all fit up on this stage – these are all of our people and they’re what makes our work so special. Thanks to all our clients and our collaborators.”
And This is Flow stunned big rivals with its win as Media Agency of the Year.
"Didn't expect this one, but thank you to the team. It's been a killer year, so much good stuff is going on - thank you so much."
Howatson+Company won Independent Agency of the Year, while WiredCo. picked up Digital Agency of the Year.
Gruen panelist and adman Russel Howcroft was named the AdNews Advertising Hall of Fame inductee.
BMF Australia became AdNews Agency of the Year, topping the awards for 2022.
The agency, part of Enero, also won Creative Agency of the Year and Ad Campaign of the Year.
The judges: “A great spread of clients and the creative work to go with it. An agency of strong values: Cheeky, Gutsy, Humble. High staff retention, a RAP (Reconciliation Action Plan), learning and devel- opment. Highlighted campaign: You Can't Overcook Christmas (ALDI). Encouraging Australians to break out of the confines of the year and go big.”
BMF’s campaign for ALDI: “Millions of Aussies expected Christmas to be more stressful than ever - everything had to be perfect to make up for a rough year. So instead of trying to find space in the 'togetherness' version of Christmas that Coles and Woolworths were pushing, we decided to lean into our ‘differ- ence’, and make ALDI’s touch of unexpectedness the secret
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