Page 61 - AdNews magazine Mar-Apr-May 2023

BEST USE OF CONTENT FINALISTS
www.adnews.com.au 61
The Hallway
CHEP Network
CHEP Network, for Samsung, Performance Enhancing Music
– to support athletes in Tokyo, official Olympic partners Samsung and Optus with CHEP Network launched uniquely personalised
audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. Songs were released as performance enhancing music on Spotify.
The Hallway, for Gotcha4Life Foundation, Boys Do Cry – reimagining The Cure’s iconic hit Boys Don’t Cry with new lyrics, this campaign challenged masculine stereotypes that men should
always put on a brave front. At the core is a film featuring a choir of 30 men from all walks of life and from diverse communities. The campaign resonated far beyond its primary audience.
OMD
Jack Nimble
OMD, for McDonald’s, Macca’s Famous Orders with The Kid LAROI – dropped its first local ‘Famous Orders’ with Aussie rapper The Kid LAROI, after success in other global markets.
Liz Whitbread, McDonald’s senior brand manager: “What unites all our customers is everyone has
a go-to Macca’s order, no matter who you are or how famous you’ve become.”
Jack Nimble, for Gumtree Australia, created Meet the Flippers, a series of web videos that highlighted
the entrepreneurial potential of Gumtree, launched across their social channels.
A social content series that explores the lives of the thrift and the famous, showcasing a success story of a campervan business, Marcus (@wander_ campervans).