Page 64 - AdNews magazine Mar-Apr-May 2023

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BRAND PARTNERSHIP
FINALISTS
CHEP Network
CHEP Network. To champion young Australian designers at PayPal Melbourne Fashion Festival, Samsung Electronics Australia with CHEP Network and Scoundrel launched ‘Walk the Night’, a National Graduate Showcase parade in near total darkness illuminated for guests through the Galaxy S22 Series and its low light camera capabilities. An on-ground activation ensured everyone could experience the brilliant capabilities of the S22 themselves.
CHEP Network. As official
Special Australia
Special Australia, for Uber Eats, Choose Your Own AO, features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings to solve
a moment of need: an on-court blackout for Ash; a moment of frustration towards the umpire for Nick; and Todd losing his voice while in the middle of commentating. In order to see how the stories unfold, viewers are given the power to choose a grocery product and scan the QR
Tinkerbell
Thinkerbell, for Lion, took the Queensland Rugby League’s longest-running partnership with XXXX up a level during State of Origin II and III. Unveiled during Game Two, XXXX swapped out
its XXXX logo with the postcode
of every player’s community, so when the Maroons ran out, the players proudly played for not only Queensland, but with a little bit of home on their sleeve.
The Maroons’ most recognisable players – Felise Kaufusi, Kurt Capewell, Ben
Olympic partners for Tokyo, Samsung and Optus joined forces with CHEP Network to launch Performance Enhancing Music. The partnership scientifically designed uniquely personalised audio tracks to create the desired mental and physical response for the athletes in Tokyo to perform at their best. “Crowd noise is proven to motivate and enhance
athletes’ performances, so we gave our Olympians an edge by leveraging something used by athletes across the globe. Music.”
code for the ending that solves the moment of need.
Each has a bespoke resolution. For Nick, bath salts connected to a bubble bath on court, chamomile tea to a hippie cult and chocolates, an affectionate affair with the umpire. For Ash, batteries led to
a horror movie, carrots to night vision and candles to a séance. For Todd, garlic knocks his audience out, honey & lemon turns him into a barbershop quartet and the pen leads to a Love Actually moment featuring Nick Kyrios.
Hunt and Maroons captain, Daly Cherry-Evans – participated
in a shoot on QRL camp day to show off their new jerseys. The players recorded interviews with heartfelt sentiment on why they felt proud to be repping postcodes. A docuseries produced by XXXX spotlighting three communities (Barcaldine, Charleville and Bundaberg) was also shared with media; each episode would air on the State of Origin match days to showcase the spirit of Queensland.