Page 88 - AdNews magazine Mar-Apr-May 2023

Starcom HX
MEDIA TRADING TEAM OF THE YEAR WINNER
SPONSORED BY SEVEN
The Partnerships Team at media agency Starcom HX won The Media Trading Team of the Year Award.
The judges said: "Through a broad mix of clients, Starcom has demonstrated a knowledge and ability to understand different areas and deliver products that drive results."
HX Partnership’s integrated team of craft specialists drive dig- ital, technology and data-led investment solutions and not just traditional media.
The Partnership Team said: “As part of the human experiences agency, we deliver People Powered
Growth (PPG), designed to deliver best in class solutions for today and tomorrow.
“PPG enables us to customise the right team of specialists for paid media into DTC; all designed to future proof our talent, capabil- ities and how we collaborate.
“We see a world where our cli- ent’s customers are not just data points and where we stand out through enhancing, disruptive and innovative experiences to seamlessly unlock growth for our clients.
“What has enabled us to deliver these client centric solutions is our unique structure integrating the crafts of investment, digital and
performance into one team, under- pinned by the disciplines of opera- tions, data and technology.”
The team supported its talent with 12 promotions across vari- ous crafts, launched HX Headstart an entry-level training to grow existing/new talent, put 14 employees through HX Academy Training designed to elevate craft output and develop a Digital Skills Audit to identify training to accelerate growth.
The team also removed time consuming administrative tasks through streamlining systems and automation to allow staff to con- centrate on personal development, growth and client focused work.
“Partnership’s integrated team of craft specialists drive digital, technology and data-led invest- ment solutions and not just tradi- tional media. We see a world where our client’s customers are not just data points and where we stand out through enhancing, disruptive and innovative experiences to seam- lessly unlock growth for our clients. What has enabled us to deliver these client centric solutions is our unique structure integrating the crafts of Investment, Digital and Performance into one team, under- pinned by the disciplines of opera- tions, data and technology.”
The Partnership team at Starcom HX.