Page 91 - AdNews magazine Mar-Apr-May 2023

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Dentsu Creative, for Garvan Institute of Medical Research, Disease Dilemmas - Garvan’s breakthroughs needed help to raise mainstream awareness. There is often a sense that they are making impossible choices, as well as a feeling of guilt when
they give to one over the
other. The simple idea is to play out the dilemma - confronting our potential donors with a different disease, but also demonstrating, that, through Garvan the impossible choice could be resolved.
BMF, for ALDI Australia, You Can’t Overcook Christmas - It’s easy to talk yourself out of trying something a bit different at Christmas. But Christmas isn’t about being perfect, it’s about having a bloody good time. “We decided it was up to ALDI to
give everybody permission to swing big. The most overcooked Christmas campaign ever
got Aussies to forget perfectionism and let loose with their festive prep. We’re ALDI. Our Christmas range is one surprise after another.”
Dentsu
BMF