Page 74 - Print 21 Magazine March-April 2019

People in Print
the OVERflow
170 Qld printers, agencies, at PIAA DM event
Marketing gurus teamed up to reinforce the power of mail as
the Real Digital Disruptor at a significant Printing Industries event in Brisbane.
A large turnout of industry professionals came to hear how direct mail has not only retained its power but also increased its effectiveness in the digital age.
Over 170 attendees were entertained and educated by Stephen Harris and Macolm Auld on Tuesday night at the PIAA co-ordinated Direct
Mail event. A broad audience
of printers, their clients and agencies packed the room on the roof of the Flight Centre corporate headquarters to learn all about the Big Creative Idea.
Harris and Auld are well- known, high profile industry professionals with a great sense of fun and a high-energy delivery that had the audience
Coming to Sydney, Melbourne and other states: The PIAA Direct Mail, Real Digital Disruptor event saw 170 printers and their clients gather in Brisbane, for the latest direct mail update
Got something you want to tell the rest of the printing industry? Send your news, views, gossip and tip-offs to waynerobinson@yaffa.com.au or call 02 9213 8213.
fully engaged. They reinforced the effectiveness of direct mail, good copy writing, and the strong recognition that there
is plenty of room for print in marketing in this internet age
The duo highlighted the ‘Epic Split,’ a popular ad in its day, illustrating a perfect case study of the Big Creative Idea, with Jean-Claude Van Damme doing the splits between two moving Volvo trucks.
Feedback on the night frpm, printers was extremely positive, and the event will now be repeated in Melbourne and Sydney soon, before being rolled out to other states
by the PIAA and sponsors. Once bookings are open and dates secured, PIAA members and printers in the broader industry will be able to invite their clients along to this beneficial event.
“It was an incredibly informative event, packed with interesting information about communications, and not just Direct Mail,” said Andrew Macaulay, CEO of the PIAA. “Clients of printers, and agencies will find it useful.”
“The evening had great value for the guests and all the printers that attended,” said Walter Kuhn, president of the PIAA. 21
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74 Print21 MARCH/APRIL 2019