Page 17 - Australian Paint & Panel Nov-Dec 2020
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                TALK • 28 BUSINESS MATTERS
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    ommends visiting a BMW dealer to see how your business measures up in terms of presentation and customer facilities.
Location is important too, unless you are going to offer to pick u
and deliver a customer vehicle, which is seeing increased de- mand from the public.
In addition, how much you invest
in training your team is a major ele- ment. BMW says it is employing avia- tion-like technology and accredited re- pairers are all striving to adopt stringent standards to ensure repaired vehicles are repaired to a factory-standard level.
BMW is extremely thorough when it assesses a potential repairer to ensure your business aligns with its brand values. The company will check on business integrity, customer feedback and that’s even before getting to the nitty gritty: body and paint standards, business efficiencies, quality of re- pairs, alignment with the dealership, co-operation with insurance compa- nies and tooling and equipment. BMW doesn’t demand exclusivity, so it won’t
do you any harm if you already have an OEM approval.
Specialising with certain brands is taking on greater importance as it is not viable to repair every brand in a market
ard and repairers have been embracing this,” Dr Meierbeck adds. “I am confi- dent in the high level of our repair standard in the industry, especially as we work to a VIN-specific process. We
   BMW is extremely thorough
when it assesses a potential repairer to ensure your business aligns with its brand values.”
are all about education and developing the knowl- edge of our stakeholders.
“Educating our custom- ers about why genuine parts are so essential and informing our network to keep them up to date with the huge array of models
                                                                                                             where even cheaper volume models are loaded with technologies like ADAS features. If you specialise in a few aligned brands then you will repair them more efficiently and keep costs – and insurance premiums – down.
Dr Meierbeck reports that a growing number of generic repairers are quick- ly realising they aren’t equipped or trained to repair BMWs and subse- quently turning customers away from their workshops.
“Ongoing training is the only way to safely repair vehicles to a factory-stand-
is of prime concern. Five years ago it was just petrol and diesel vehicles; now we have EVs, hybrids and in the future, hydrogen.”
Looking into the future there could be as many as 70 repairers in the BMW network to service customer needs in Australia. Even then that would be an elite group and your game must be high to gain entry.
    BELOW: You need ongoing training to repair BMWs to OEM standards.
OPPOSITE PAGE: With so many different models and variants BMW repair procedures are VIN specific.
       










































































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