Page 8 - Australasian Paint & Panel Nov-Dec 2022

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NEWS
10 COMPASS ELECTRIFIES • 12 DEFIB WINNERS • 14 AMA REPORTS
PAINT&PANEL NOVEMBER / DECEMBER 2022
WWW.PAINTANDPANEL.COM.AU
Bec the refinish technician is one of the characters in the campaign
30 YEARS OF FIX AUTO
FIX AUTO IS CELEBRATING 30 YEARS IN
the industry as it continues to increase its global footprint in new markets and build value for its franchisees in their communities.
Founded in 1992, Fix Auto has grown to become one of the largest collision re- pair networks in the world.
Over the years, Fix Auto has intro- duced its successful franchise develop- ment program across the world, expand- ing not only across Canada but internationally into the United King- dom, Germany, France, South Africa, Mexico, New Zealand, Spain, Australia and the Middle East.
While acknowledging Fix Auto’s rich af- termarket legacy, Steve Leal, president and CEO of Fix Network, says the iconic brand will continue to fuel the entrepreneurial passions of bodyshop owners who are keen
to introduce the most sophisticated colli- sion repair services at their centres.
“Our 30th anniversary is a celebration of the many individuals, organisations and franchise partners who have con- tributed to the success of Fix Auto dur- ing the past three decades,” Leal said. “Our commitment is to reinforce this brand’s growth and develop our exper- tise in a way that will create value for our franchisees.”
“In today’s business environment, volatility is the new normal. That is why at Fix Auto, we have continuously rein- vented ourselves,” Leal said. “A key les- son is to remain relevant by thinking fast and thinking forward. The automo- tive industry is changing rapidly, result- ing in new dynamics. To meet this change, it is imperative to challenge conventional wisdom and look beyond.”
VACC TACKLES SKILLS SHORTAGE
HE VICTORIAN AUTOMOTIVE
Chamber of Commerce (VACC) has launched a new marketing campaign de-
signed to tackle the automotive industry’s critical labour crisis.
“Australia’s automotive industry cur- rently has 38,000 unfilled job vacancies. This situation cripples business owners who cannot meet market demand, which then impacts consumers. So we are doing something about it,” said VACC CEO, Geoff Gwilym.
“Labour and retaining staff are the big issues in automotive right now, so VACC has designed a marketing campaign to ad- dress the skills concern from a number of angles, including the launch of an Auto- Careers television campaign – and a new website designed to connect job seekers with business owners wanting labour.
“The project encompasses a range of initiatives to thrust automotive careers in front of young people, prospective apprentices, and their influencers,
parents and
skilled workers looking for a career change,” said Gwilym.
AutoCareers campaign activities in- clude the television advert – featuring
Bob, Bec, Sharn, and Jake who represent various trades within the industry – ex- tensive social media promotion, along with editorial and interviews. Visit: au- tocareers.com.au
teachers,
along with