Page 65 - Toy & Hobby Retailers Magazine Feb-Apr 2020
P. 65

2020 SEES EXPANSION IN ALL CORE CATEGORIES FOR GEOMAGWORLD!
GEOMAGWORLD SA, as European leader on construction magnetic products will present at Melbourne Toy Fair a collection of quality and highly innovative new products for all children of all ages. New additions to its current Magicube, Geomag Classic and Mechanics ranges which offer a full world of fun and magnetic play experience whilst being environmentally sustainable.
GEOMAGWORLD designs construction part of Geomagworld’s DNA and we are keen to In addition to the 100% recycled plastic
toy platforms that encourage the healthy
growth of children and pays particular attention to the well-being and future of
the environment they live in. For years the company has been working to increase the sustainability level of its production process, using 100% renewable energy and reducing industrial waste to almost zero. For 2020, the Swiss brand has taken a further step forward, introducing its first toys made
with low environmental impact plastics and packaging into their catalogue.
Each year, during the Toy Fair in London, the British Toy and Hobby Association organises the prestigious Editors’ Choice Awards, reserved for products that stand out during the event. At the recent fair products from more than 260 exhibiting companies were compared and Geomagworld’s innovative Green Collection, made with recycled materials, was among the most voted by the journalists present, coming runner-up in the ranking.
“We are very proud of the result we have achieved,” comments Filippo Gallizia, CEO of Geomagworld. “Coming runner-up in the Editors’ Choice Awards is really important for us. It
means that the hard work we put in to create this sustainable and responsible collection has been recognised and appreciated. We shall continue to strive to ensure that our products have an ever lower impact on the planet, while maintaining the highest levels of quality, safety and design. The issue of environmental responsibility is an inherent
continue our journey in this direction.”
The Magicube Full Colour - 100% Recycled Plastic line has new building blocks, now manufactured with 100% recycled plastics and comes in special packaging made with 80% recycled PET. Available in packs of 8, 16, 24 or 64 colourful cubes.
The Geomag Classics - 100% Recycled Plastic line however is characterised by its magnetic rods, panels and bases produced using 100% recycled plastics. Available in the Classic Panels 52 pcs, Classic 60 pcs, Classic Panels 78 pcs and Classic 93 pcs versions.
New materials, but still great fun: with the invisible forces of magnetism, Geomagworld’s systems allow you to build infinite constructions and stimulate creativity and ingenuity through play.
With the new Green Collection, Geomagworld has once again distinguished itself for its innovation and sustainability, all while maintaining the strictest safety standards and the highest quality levels.
Green Range, being introduced later in the year Geomag will be adding key new items to its Magicube and Mechanics Gravity Ranges.
Magicube, this innovative play platform continues to get bigger and bigger! Composed of four magnetic cubes, which stick together on all sides, the new two cube pack themes of the Swiss-made toy allow you to match animals with their food and with their homes, each set having six different combinations; from a bee to its hive, squirrel to a tree, bird to its nest, dog to its bone, cat to a fish and mouse to some cheese to name just a few!
The line is completed by the STEM focused Math and Word Building items. These Magicube sets containing 10 and 16 cubes with magnetic clips showing mathematical and alphabetical references provide fun activities that reinforce those essential basic skills young learners need. It’s all about creating a positive learning experience through play! These products offer a fun approach to learning activities and ensure kids gain fluency in their basic skills.
Furthermore; two new introductions to the bestselling Mechanics Gravity range will be unveiled.
For 2020, the tabletop construction games Mechanics Challenge Strike and Mechanics Challenge Goal will be introduced. These sets are designed for children to build, learn and play together. Designed for 1 to 4 players to play together, challenging themselves and each other!
CONTACT ANDREW ON STAND G02 FOR MORE INFORMATION


































































































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