Page 46 - AdNews magazine Jul-Aug 2021

Meet the Team
MATTHEW MCGINLEY•AUNZ SENIOR SALES MANAGER
What’s your one key goal for 2021 in your role at InMobi?
It would be to continue to grow my people management skills
as well as delve further into the
product side of the business — understanding the ins and outs of it. My background before getting into advertising was studying computer science so I’m always fascinated by the tech behind it all and the story it can generate.
Are there any big misconceptions about mobile advertising that brands/agencies still have?
I’d say the biggest misconception about mobile among brands/ advertisers even today is that it
can be placed in a siloed bucket and somehow “separate” to their overarching digital strategy. Often this can lead to mobile being cut off from a plan or looked at in a way that doesn’t enable the potential it can serve to the larger campaign. With the rise of our programmatic offerings through the InMobi
Exchange platform in the past
two years, I’m starting to see this misconception dissipate as we educate the market on how mobile solutions can drive an effective digital strategy.
What keeps you at InMobi?
The innovation released each year both stuns and excites me. There’s always something being developed both from a global and local lens that’s long-term and strategic. The positive momentum in the past two to three years has been intrinsically motivating with every new release or new hire across the team. The culture at InMobi is something that’s always kept me going whether that be seven years ago or today. There’s an empathetic leadership that’s seen across the company and the support structure is amazing.
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CRISNA LAM (HAI)•AUNZ SALES MANAGER
What does a typical day look like for you?
Within my role, I work across multiple projects and assist media agencies and advertisers with their campaign strategy and execution. I focus on staying up to date with industry news as well as reading through emails to check if there is anything to add to my prioritised to-do list. One day I’ll be busy with meetings, attending industry events and the next working on presentations and strategy responses for clients. I also have a lot of fun coordinating with our global team working on our creative service and the delivery of our campaigns.
What do you love about your role?
I love the people I work with, the culture, the incredible support, the
technology and vision of InMobi. We are encouraged to have an entrepreneurial mindset and drive actions. With the trust and given autonomy, we can present projects and try new ideas. It makes the role exciting and rewarding. We also receive time to grow our knowledge professionally with industry key topics, technology and certification.
Any key goals for 2021 at InMobi?
To connect with indie agencies in Australia and provide dedicated support on InMobi capabilities
and learning sessions around key industry topics. Another goal is to share my experience across the business. Prior to joining InMobi,
I worked in London running UK and global campaigns. I’ll be using my
experience and our global expertise to assist Australian businesses
with their mobile programmatic campaigns, providing best practices and strategy to assist with their goals.