Page 48 - Food & Drink Magazine July 2018

NEW IN STORE
SUPER-POWER WATER
H2coco’s new SuperGreens range blends coconut water with spirulina, cucumber, kale, wheatgrass, kiwifruit, and green apple. There is also a second option, called SuperGreens Reds H2coco, which contains chorophyll, kale, watermelon, wild berries, and beetroot.
The convenience range, designed as an alternative to home juice-making, has no added sugars or preservatives.
The blends rival green juices in terms of nutritional value, founder David Freeman says.
“We created the range for people who want the same health benefits as blending their own fresh produce and taking supplements,” he says.
STEAK-FLAVOURED DORITOS
PepsiCo has launched a new Doritos flavour to promote the new Jurassic World Fallen Kingdom movie.
The packs reference the Universal Studios release, and inside are large, lava-coloured, Chargrilled Steak-flavoured chips.
The new flavour offers a smoky, meaty experience reminiscent of an Aussie barbecue.
An on-pack promotion across all Doritos flavours will also give consumers the chance to win a trip to Hawaii as well as $500 daily cash card prizes.
PepsiCo also organised a ‘dinosaur stampede’ in Sydney’s CBD last month, with samples and movie
SHIRAZ HELPS THE HOMELESS
Wine company Vinomofo has produced a limited edition shiraz which helps those struggling with homelessness.
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passes given to passers-by.
Doritos Colossal Chargrilled Steak is available in 80g
packs in petrol and convenience stores, and 150g packs in all supermarkets.
Spirulina is a plant-based source of “complete protein”, while chlorophyll is the pigment found in leafy green vegetables. The H2coco SuperGreens range is sold in one-litre serving sizes online, and from select supermarkets.
NESTLÉ GOLD RELAUNCHED
Nestlé has re-launched its Nescafé Gold range with new packaging and a more ‘premium’ focus.
Pitched as “an improved taste experience for avid coffee consumers”, the range has been re-designed to offer a “barista-style” taste and aroma. The new soluble blend includes micrograins of Arabica coffee, ground
10 times finer than ordinary ground coffee, according to Nestlé.
These tiny grains are meant to enhance the hidden taste and aroma of
the Gold blend.
In line with the re-launch, Nestlé partnered with barista Lachlan Ward,
who helped by creating a ‘barista tip’ and strength rating for each variant. Nescafé Gold blends are designed to take instant coffee to another level,
offering “exceptional richness and full flavour”, according to the company. The Nescafé Gold range is now sold in Woolworths, Coles and
independent retailers nationally.
The ‘17 vintage McLaren Vale shiraz is part of the Homeless Grapes Project, whereby 100 per cent of the proceeds go directly to supporting Australia’s homeless population.
The shiraz has been made by chief winemaker at Penny’s Hill, Alexia Roberts.
Vinomofo’s Joint CEO and co-founder Andre Eikmeier said the face of homelessness in Australia is very different to what most people would assume.
“We need to get past our fear, our judgment, and understand that, but for circumstances, it could be us, or our families, our kids, our friends,” he said.
The Homeless Grapes Project ‘17 vintage shiraz is available for purchase at RRP $20 per bottle, sold in a case of six.
With only 200 cases available, Vinomofo said the wine was expected to sell out quickly.
48 | Food&Drink business | July 2018 | www.foodanddrinkbusiness.com.au
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