Page 28 - ADNews magazine March-April 2022

Investigation
that we connect into in real-time as an individual. These worlds can be full of other individuals, where we will meet, shop, learn, work, be entertained and play. You can be or do anything your imagination can dream up in the metaverse, pro- vided someone has written the code to make it happen. It will become a series of parallel worlds to our real-world, where virtual and real-world connections will drive interworld experiences.
“The metaverse is taking advan- tage of quickly evolving Web3.0 technologies such as blockchain, crypto and non-fungible tokens (NFTs) - fuelling an evolution in consumer engagement. One that’s rewriting rules of what’s possible in the metaverse; from the Snoopverse land sale (by Snoop Dog) in the Sandbox Metaverse, to TerraZero completing its first mortgage transaction for land in the metaverse.
“There’s no doubt it’s still early days for the metaverse. But it wasn’t that long ago the internet was in its infancy and look where we are now.”
Jordan Fogarty, CEO, Animoca Labs: “The metaverse is better described as a ‘way’; we will use technology rather than a technol- ogy or set of technologies itself. An era where we will be able to move between the real world and a vir- tual world where we have shared economies - the intersection between real life and a virtual life.”
Daniel Samson, creative direc- tor, innovation and experience at MediaMonks Singapore: “It’s a bit of an amorphous term and every- one is using it in a different way, it is also a term that will fall away with time, a bit like saying I am going to make an ‘internet’. But I think the easiest way to view it is the continued virtualisation of everything, combined with decentralisation and personalisa- tion. Everything from the digital ‘mirrors’ of entire cities and homes to virtual music festivals to gaming and AR/VR.”
Jade Harley - brand, social and content director, Kaimera: “The most hotly debated word of the past twelve months. No-one can agree on what the metaverse is; with the term being used to describe any- thing that blends the virtual and