Page 46 - ADNews magazine March-April 2022

Meet the Team
RACHEL PAGE•GENERAL MANAGER SALES AUNZ
What’s the biggest challenge
in your role?
It’s definitely staying across everything. Our people, our clients, our products, the industry - they’re all constantly changing. There’s never a dull moment and I love
the pace and the diversity of my role. But the biggest challenge is definitely juggling it all and making sure I don’t drop a ball. The struggle of constantly thinking about “what or who have I missed” is very real.
What’s your favourite part
of your role?
Hands down it’s the people - there’s so much energy and talent. The pandemic blurred the line between professional and personal and I’ve really enjoyed dialling back to a more human and
helpful approach. I love bringing people together to connect
and collaborate and, of course, celebrate the wins.
How has Yahoo evolved since you first joined in 2017?
Where to start! So much has happened in that time - a joint venture split and several name changes just to name a few big events. But we’ve kept all the best bits and never stopped evolving and critiquing our products and culture. Being inducted into the UnLtd Hall of Good and awarded MFA’s Media Partner of the Year really sums it all up. We’re in a great spot in terms of business growth, client and team sentiment and purpose. And we’ve certainly got no plans to stop this momentum.
SIMON WHEELER•SENIOR DIRECTOR OF CONTENT AUNZ AND SEA
What does a typical day look like for you?
I don’t have a ‘typical’ day as such, but it will often start with a read of local and global headlines. With the increasing international scope of my role, I have calls with New York colleagues before checking in with my AU and SEA teams. In between, my day can range from content strategy meetings, new partnership updates, deep dives into our audience numbers and trends and then, my favourite, filling in reports.
What do you love most about your role?
I enjoy the multi-market nature of my job. I also enjoy the strategic nature of my role and
the opportunity to step away
and think about how we can grow that little bit more. We have some of the smartest digital content minds in the country
and I enjoy working with them to identify opportunities, create and implement plans and (hopefully) see the numbers reflect we’re
on the right track. This might be a particular content topic that’s resonating, the teams might be trying a new social or search tactic, or success on a platform like TikTok or YouTube.
Any key goals for 2022 at Yahoo?
I’ve tried to keep it simple for 2022. We’ll be focusing on attracting more users to our sites and encouraging those users to
spend more time with us, more often.
Again, keeping it simple, we’re doing this through quality content - stories
and video - that we know
our audience wants. We’re serving it to them where
they already are, on the Yahoo network, but also on platforms like
social, search and TikTok, for example.