Page 24 - Packaging News Magazine Nov-Dec 2018

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DESIGN & DECORATION
www.packagingnews.com.au
November-December 2018
ing plus foiling, and enables the printing house to take full control over the embel- lishment process.
“Due to the number of unique jobs we produce on a day to day basis, the ability to control the job from start to finish made perfect sense to us,” says Wilson. “Small quantity embellishing is now also not only an option but a cost-effective option.”
Wilson says he and fellow director John Schreenan have no regrets about the MGI purchase. “We pride ourselves on being a quality printer and this allows us to do some incredibly detailed embellishing,” he says. “It also means we can create amazing concepts and present them to our clients so they can touch and feel how their projects could actually work.”
The new machine hasn’t taken over all of Revolution’s embellishing needs – trade ser- vices still come in handy, says Wilson. “We still have some very trustworthy outsourcing suppliers who do the unique and large quan- tity work that would simply be too time con- suming or costly to run on the MGI,” he says.
MAKING EMBELLISHING SEAMLESS
A company purchasing its own equipment and still outsourcing work isn’t an uncom- mon occurrence, according to Darren Del- aney, general manager of trade finisher Allkotes. “Some companies have installed their own equipment, which took business away from us, but we also believe that this opens opportunity where these companies are selling what we do. That can only be a positive for us.
“As a trade finisher, there can be a sense that a customer buying their own kit hin- ders your relationship. We don’t see it that way – we want to provide all of our staff with a future, so we are there to support our customers,” he says.
Allkotes provides more than 50 products in its range of coatings, laminations, and special effects. These include its 3D prod- uct 3D Optix, the Mirra film range of holo- graphics and metallised films, heavy-duty Tough Matte, and its Soft Metal range for print from digital devices including Ricoh and HP Indigo.
FAR LEFT: Samples of embellishment work from Scodix equipment.
LEFT: David Cascarino, Konica Minolta: “It’s not about volume – it’s about value.”
BELOW LEFT:
Leon Wilson, Revolution Print: “Small quantity embellishing is now a cost-effective option.”
“We are proud of the fact that all of our products are made in-house,” says Delaney. Delaney believes that purchasing new equipment is often just the beginning for printers, as it opens up new business areas that will require a trade finisher’s expertise. “They’re going after work they previously wouldn’t have considered, and the overflow of that work can end up at Allkotes. The key is wanting to maintain our relationships
with these companies,” he said.
The embellishment requirements of
Allkotes customers can change as often as the seasons, says Delaney, but their de- mand for experienced trade finishers re- mains constant. “We find that they gravi- tate to us because they like to deal with people who know what they’re doing, the experts in their field,” he says. “A lot of our customer requirements are time critical, and making sure it’s done right is crucial to any business – crucial to your reputation and repeat work.
“Getting it done professionally and done once makes the whole process seamless.” ■
SCODIX SHINES IN VERSATILITY
WITH more than 300 installations around the world, Scodix digital embellishment units such as the flagship Ultra platform are a trusted name in digital finishing. Distributed in Australia by Currie Group, Scodix kit is employed by companies running the gamut from small boutique finishers to huge multinationals.
As a digital finishing platform, says Gil Cortes, product specialist at Currie Group, Scodix kit cuts out the tooling and setup time of conventional embel- lishment units – and it has an advantage over its digital competitors as well. “Unlike any other digital finishing technology, the Ultra platform is able to process a wide range of substrates from uncoated paper to synthetics, metallised
or black paper, or even canvas. “Therefore, Scodix is the only digital
technology that is able to match the versatile media demands of traditional offset and the wide range of media from HP Indigo,” he says.
Coming next year, the new Scodix E106 will offer all the versatility of the Ultra series plus the ability to handle B1 media at a speed of 4000 sheets per hour. “The focus market will be the folding-carton mainstream printing seg- ment, but the platform will be just as effective
for the general commercial printing segment,” says Cortes.
According to Cortes, Currie Group and Scodix are a natural fit. “Currie Group paired with Scodix, being the leading technology in the digital finishing market,
and Scodix selected Currie Group to represent its technol- ogy in Australia and New Zealand backed by our out- standing reputation in service and engineering,” he says.
“As with any other technology that we offer at the Currie Group, Scodix is backed by our experienced support team led by our Currie Care Centre and our Scodix certified engineers.”