Page 4 - Packaging News Magazine Nov-Dec 2018

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COMMENT EDITOR
www.packagingnews.com.au November-December 2018
MANAGING EDITOR
Lindy Hughson
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PUBLISHER
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ISSN 0048-2676.
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PACKAGING NEWS
is published by Yaffa Media Pty. Ltd. ABN 54 002 699 354
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TO say it has been a momentous year in packaging feels like an under- statement. In the pages of this issue you will read article upon article about rapid advances in packaging technology as our industry prepares to take the leap into a cloud-based future; about changes in our collec- tive thinking on a sustainable, waste-free society; and about how we are fast adapting to the ‘click is the new quick’ mentality as the e- commerce explosion rapidly re- shapes our approach to the design of primary and secondary packaging to be shipped via online channels.
These three themes were prominent at Pack Expo International, which I was lucky enough to attend in October and which was certainly a highlight of my packaging year (see Trendspotting in Chicago, starting on page 39). They also came to the fore during my in- terview with packaging pioneer and industry visionary Dr Michael Okoroafor – the innovator behind the well-known Coca-Cola PlantBottle (see Pioneer points the way, page 18).
Talking to my esteemed colleague it became clear to me that as we ride
the wave of the e-commerce explo- sion we need to change the way we approach packaging design to avoid overpackaging. It’s no longer accept- able to simply adopt the brand’s lega- cy packaging and ship it out in an oversized cardboard box with heaps of void fill.
When it comes to secondary pack- aging, there are a number of solu- tions for on-demand boxing available to the Australian packaging industry that enable custom sizing to fit an in- dividual item (see E-commerce un- boxed on page 52).
On the primary packaging front, a few notable designs emerged at Pack Expo, including Procter & Gamble’s new Air Assist lightweight flexible pack format for liquids (see page 40) that uses compressed gas to provide tailored rigidity to create structure in flexible films. Its ‘spout’ incorporates one-way valve technology for cleaner dispensing, controlled dosing, and convenient one-handed use while still being tough enough for e-commerce shipping without extra protection.
Necessity sure is the mother of in- vention, and it’s heartening that inno- vation continues to roll out to address the challenges – and opportunities – presented by our fast-evolving and increasingly complex digitally driv- en environment.
It’s equally heartening that as an industry we are fast finding our col- lective voice and petitioning for change in the way we use plastic ma- terials, and in the way we design packaging to reduce food waste (see SAVE FOOD: More packaging means less waste? on page 16). That our gov- ernment is driving change with its own clear commitments is a positive shift too (see News, page 7)
As the festive season approaches and the joy of gift giving comes into focus, cleaning up our packaging waste strategy is surely one of the greatest gifts we can bestow upon fu- ture generations. Meanwhile, our gift to you is this issue with all the news on developments in our dynamic in- dustry wrapped up. And with this the PKN team wishes you glad tidings for a happy, healthy holiday season.
Lindy Hughson – Managing Editor
Of clicks, clouds and collective voice
As we ride the wave of the e-commerce explosion, we need to change the way we approach packaging design to avoid overpackaging.”