Page 12 - Adnews Nov-Dec 2022
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Finalists – AdNews Agency of the Year
This year the AdNews Agency of the Year awards, with TikTok as presenting partner, was judged by 80 senior marketers.
These judges were over- whelmed with the quality of entries, making it difficult to cre- ate a list of finalists.
The winners will be announced February 23, 2023, at The Ivy Ballroom, Sydney.
Thank you to our sponsors: Presenting Partner TikTok, and Supporting Partners ACM, AMOBEE, Audience360, Captify, FOXTEL Media, Google, Little Dot Studios, NOVA Entertainment, PubMatic, Quantcast, SEVEN, SAMSUNG Ads, Twitch, Vistar Media. Associate Partner Extreme Reach
• Host/Havas, for The Australian Federal Police, Crime Interrupted
K. Social Media Campaign of the Year
• Special Australia, for BONDS,
Cheer Bleeders
• Host/Havas, for The Australian
Federal Police, Crime Interrupted • WiredCo., for Pizza Hut Australia,
Pizzas for Podiums
• The Monkeys, part of Accenture
Song, for UN Women Australia, Empower Moves
L. Best Use of Data in Campaign Planning - Sponsored by Captify • PHD Australia, for Virgin
Australia, Real Time Routes • OMD, for McDonald's,
Macca's Monopoly - Game On! • Foundation Australia,
for Sanofi Consumer Healthcare, Easing Hayfever Suffering through Innovative Use of Data and Predictive Models
• Involved Media, for O'Brien, Using
AdNews is proud to announce 2022 finalists.
Images from the finalists for the Ad Campaign of the Year – Sponsored by Quantcast
The finalists:
A. Creative Agency of the Year
• The Royals
• BMF Australia
• Special Australia
• Thinkerbell
• The Monkeys Australia, part of
Accenture Song
B. Media Agency of the Year – Sponsored by PubMatic
• This Is Flow
• Initiative
• Hatched
• Half Dome
C. Independent Agency of the Year – Sponsored by Amobee
• The Royals
• Match & Wood
• Emotive
• Howatson+Company
• Thinkerbell
D. Small Agency of the Year (Headcount under 25)
• Noisy Beast
• This Is Flow
• Match & Wood
• Jack Nimble
• Equality Media + Marketing
E. Digital Agency of the Year – Sponsored by Foxtel Media • CHEP Network
• WiredCo.
• Digital Minds Group • Apparent
F. PR Agency of the Year
• One Green Bean • Red Havas
• Eleven
• Ogilvy PR
• Adhesive Public Relations
G. Content Agency of the Year – Sponsored by Little Dot Studios
• WiredCo.
• Jack Nimble
H. Ad Campaign of the Year - Sponsored by Quantcast
• Howatson+Company, for Matilda
Bay Brewery, Rejected Ales
• Special Australia, for Uber Eats,
Grey Wiggle
• Host/Havas, for The Australian Federal Police, Crime Interrupted • The Monkeys, part of Accenture
Song, for Meat & Livestock Australia, The Lost Country of the Pacific
• BMF, for ALDI Australia, You Can't Overcook Christmas
I. Media Campaign of the Year - Sponsored by Samsung Ads • Initiative, for NRMA, A Fire Inside • HERO, for Menulog, State of
Origin SNACKDOWN!
• OMD & Leo Burnett, for Suncorp,
One House
• PHD Australia, for Volkswagen,
The Golf Ad Break Championship
J. Small Budget Media Campaign of the Year (Less than $500,000) – Sponsored by Audience360
• OMD & Ogilvy, for Suncorp,
AAMI Rest Towns
• Howatson+Company with
PHD, for Matilda Bay Brewery, Rejected Ales