Page 65 - Adnews Nov-Dec 2022

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find it useful and if that job isn't already being done by other things in the industry, like, in award shows or trade press.
“You just have to think, have these conversations already been had? Mums on call for example is opening up an avenue for conversation that’s not already being had.”
Amplifying connections
OMD’s podcast The Balance of Busy focuses on conversations to inspire a healthy work life balance, the idea was born out of a meeting during the first COVID-lockdown with the agency’s culture team.
Kate Welsh, account director at OMD Australia and The Balance of Busy podcast producer, told AdNews: “We were casually talking about how podcasts had helped us achieve a bit more balance in our lives, and we also discussed ways we could better connect with our fellow OMDers during remote work.
“There was a perfect synchronicity to us wanting to do a podcast and us wanting to talk about these topics.
“A podcast seemed like a really great way to inspire OMDers because it's such a personal and connected medium. A perfect platform to support deep conversations with inspiring individuals.
“We like to think of audio in general as a companion to your day. It's that little friend in your ear that you can start your day with on the train, during your work day and accompany you afterwards.
“Initially it started as an internal project, but it has really made tracks outside of OMD into the industry and beyond with over 1500 downloads. “I think it’s bounced beyond OMD because we've had a really wide range of guests who are not within our industry, such as Chris Freel,
“If you're thinking of creating a podcast, think whether your intended topic is needed. Whether people will find it useful. And if that job isn't already being done.”
Mums On Call co-host Lauren Eddy
Two examples of t-shirts that Adam Ferrier’s podcast produces after every episode with the guest’s creative philosophy. Pictured left.
UnLtd group CEO, Rory Warnock an ex-corporate and current breathwork coach, an ontological coach and a professional Reiki and intuitive healing expert.”
Amanda Watts, general man- ager at OMD Australia, told AdNews: “Adland has always been a fast paced and dynamic industry, and right now more than ever before.
“But what retains people when things are tough? It’s culture.
“We certainly did not go into this podcast thinking how is this going to make OMD look? That wasn't our intention, instead we wanted to give people a platform to be heard and to share their opin- ions easily.
“Being a podcast host can defi- nitely benefit people like Kate in the team who have been part of running the show when they are in future chat with clients about starting a podcast too - it's a nice upside that's come out of it.”