Page 28 - Packaging News Magazine May-June 2018
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FMCG PACKAGING
www.packagingnews.com.au
May-June 2018
MARS PETCARE SEES RED ON PLASTIC RECYCLING
PET FOOD packs will find new life as outdoor products following a partnership between Mars Petcare Australia and the REDcycle recycling program.
The Australian pet food company wanted to join the program in order to find a new route for its dry pet food bags and flexible pouches.
As a result of its agreement with REDcy- cle, millions of bags of post-consumer plastic will be recycled rather than sent to landfill.
Once collected, REDcycle, together with Australian manufacturer Replas, recycles the plastic into a range of sturdy products suitable for use in schools, parks and public spaces. The range includes outdoor furniture, decking, dog agility and human fitness circuits, signage, bollards and traffic control products.
Mars Petcare Australia general manager Barry O’Sullivan said the company wanted to “share the responsibility” for the packaging’s best end-of-life outcome.
“Our Sustainable in a Generation Plan is designed to help us grow in ways that are good for people, good for the planet, and good for business,” he said.
“Now, we have a solution to help combat environmental harm and be a leader in sustainability.”
REDcycle is a supermarket-based recycling program that invites consumers to gather together their empty soft plastic packaging and unwanted shopping bags and return them to their nearest Coles or Woolworths supermar- ket for recycling.
In partnership with Coles and Woolworths, REDcycle currently provides Australian consumers with over 900 retail drop-off points. By partnering with REDcycle, Mars Petcare Australia joins FMCG brands such as Helga’s, Kellogg’s, Arnott’s and Birds Eye.
Currently, just over three million pieces of soft plastic (bags and
packaging) returned
by Australian consum-
ers are recovered and recycled every week by RED Group.
The model is aligned with the objectives of the Australian Packaging Covenant and provides a way for each participant in the product packaging lifecycle, from brand owners to retailers and consumers, to play a role in a more sustainable outcome.
Flowpacked burgers lead the way
An Iranian frozen food products company has partnered with packaging machine supplier Cama to boost its sustainability credentials.
HE Tehran Hamburger Compa-
ny commissioned Cama to sup- ply BTG equipment which could efficiently use raw materials and
energy during production.
The CL157 BTG cartoning ma- chine collects flowpacked ham- burgers arriving on a single lane and loads them into pre-glued car- tons previously taken from a dedicat- ed magazine. They are then erected
and placed inside a flighted chain. Once loaded, cartons are trans- ferred to the flap folding station, closed by hot-melt and then con- veyed to machine outfeed. The speed is 250 products per minute: 50 cartons per minute, in collation of
five products for each carton.
Tehran CEO Farhad Agahi says Cama’s European-made equipment could supply added value to custom- ers and help his company gain a leadership position in frozen foods.
“The combination of sustain- ability focused technology and in- novative design of the Cama BT Generation machines made it an easy decision to partner with Cama,” he said.
“The reduced downtime through maintenance-friendly design and the improved overall efficiency of the packaging process have resulted in the equipment payback period be- ing reduced beyond expectations, making this one of our most success- ful investment projects to date.”
Tehran worked closely with Cama during the entire process, from order to delivery.
“The communication and infor- mation-sharing between our com- panies was efficient, and the proj- ect team sent to install the equipment and train our operators was really professional and a plea- sure to work with.” ■
Cama’s CL157 BTG cartoning machine has achieved strong sustainability results for The Tehran Hamburger Company.


































































































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