Page 26 - Australasian Paint & Panel Jul-Aug 2020
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Business Matters
                PAINT&PANEL JULY / AUGUST 2020
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NOW THAT WE ARE SEEING A RETURN TO SOME FORM OF NORMALITY AFTER COVID LOCKDOWN AND ECONOMIC SHUTDOWN IT'S IMPORTANT TO START THINKING ABOUT HOW YOU'RE GOING
TO GET YOUR BUSINESS BACK ON TRACK. BY BEN FEWTRELL
RE-IGNITE YOUR BUSINESS POST COVID19
                                  OMETHING THAT I HAVE SEEN
among many businesses dur-
ing this period is innovation, forced by necessity but now continued post Covid19. It’s ex- citing to see how businesses and custom-
ers are benefiting from these changes. Everything from diversifying and cre- ating new sources of revenue to more ef- ficient ways of doing business. There has also been a steep learning curve for some as to the importance of planning
and preparation.
It is important not to go back to the
way you were pre COVID19, that would be easy, but instead to build and create a vision for the future of a stronger, more efficient, more profitable and ef- fective business.
Here’s 6 tips to make sure that your business gets off to a flying start post COVID-19.
1REFOCUS ON YOUR PLANS
Prior to the COVID-19 lockdowns you were hopefully already focused on achieving your goals and targets. It is important to make sure that you resume business as usual, get re-focused on achieving your goals and motivate your team to do the same.
Now is the perfect time to spend a day or two away from your business review- ing your plans and setting goals for the remainder of 2020. Taking the time out to work on your business now will en- sure you set yourself up for the remain- der of the year.
Once you have set a new plan meet with key team members and get every- body on the same page. Set or reset KPI’s (Key Performance Indicators) for each key role and division of your business.
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ness during the pandemic was the ne- cessity to innovate. With extra time on your hands it was a great opportunity to create new ways of doing business. Con- tinuing to develop and innovate your systems and processes will only en- hance and strengthen your business. Hopefully the COVID-19 lockdown gave you an opportunity to reassess some of your workflow, shop layout and general ways of doing business.
Create a group of ‘think tank’ leaders within your business and get together on a monthly basis to discuss innovation and review workflow systems and pro- cess. With diversification high on the list of priorities prior to the pandemic, it should now be a top priority to remove any future threat should something like the coronavirus return.
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performance of your team and the be- haviour of your customers. Reinstate confidence within the team by sharing your recovery plans, and precautions put in place to ensure health, safety and job security.
Customers will also need to know that you have systems and processes in place to ensure their safety. Systems to reduce the likelihood of transmitting a virus has never been more important. You will need to document your process and con- duct training making sure you have a clear process for sanitisation and handling any infection if it was to occur.
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local marketing campaign promoting your business. Consumer confidence is returning, and people are looking for ways to break the boredom of isolation. It is your perfect opportunity to create an enticing offer to bring in new busi- ness, and to communicate with past and existing customers.
Taking the time to create a marketing plan will ensure that your message is on point and that you achieve a return on in- vestment. Put some thought into commu- nicating with existing or past customers, attracting new customers and promoting new services that you may have created through the pandemic .
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was the increase in the number of people utilising online tools to communicate. This is your chance to tap into an ex- tremely efficient and leveraged way of communicating with your customers, your suppliers and your team.
   CONTINUE THE INNOVATION
One of the greatest benefits for busi-
                    TURN UP YOUR MARKETING
Now is the perfect time to launch a
                                       REINSTATE CONFIDENCE
Uncertainty is likely to affect the
USE TECHNOLOGY
A huge benefit of the forced isolation
                                      




























































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