Page 32 - Australasian Paint & Panel magazine Jul-Aug 2021
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BUSINESS MATTERS
32 DEFINING SUCCESS • 34 CYBER SECURITY WHAT YOU NEED TO KNOW
PAINT&PANEL JULY / AUGUST 2021
WHAT DOES SUCCESS LOOK LIKE IN YOUR BUSINESS?
IT IS A QUESTION THAT MANY ENTREPRENEURS ASK THEMSELVES WHEN THEY START THEIR OWN BUSINESS SAYS BUSINESS COACH BEN FEWTRELL.
A S AN ENTREPRENEUR, YOU ARE ultimately responsible for the direction of your business and
how it will serve others.
It is important to identify and define what success means for you, your busi- ness, and your customers. For many people, success is about work-life bal- ance or making enough money to live comfortably. Other people may find
greater meaning in their work by fulfilling a goal that means some- thing to them personally.
Success is relative - there is no
set definition for what it means to ‘succeed’ in your business. It’s up to you to decide what matters the most about your business and what will make you want to wake up every day eager and motivated.
To define success, you first must identify the key components that are
important to you and then work on ways in which they can be achieved or improved upon.
For example, if money is a top priority for you - how do you track sales and profitability? Have you worked out how much money will mean success for you?
If work-life balance is important to you - how do you manage your time? What
Firstly, define what
is important to you, then align business
goals accordingly.”
are the hours of operation for your busi- ness? Do you want to build your business, so it does not rely on you having to be there? Maybe success is about building an empire or creating a legacy you can pass down through the generations.
It is also important to identify what success looks like in terms of customer satisfaction. This can be done by check- ing ratings on social media or review sites, comments from customers online and offline, and getting feedback di- rectly from each customer.
Firstly, define what is important to you, then align business goals accord- ingly. Otherwise, there is no relevant direction and focus.
Once you have identified the key components that are important to you and your business, work on ways to im- prove them. Here is a guide with ideas to help you get started:












































































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