Page 36 - Print 21 July-August 2019
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Iridesse to
The Fuji Xerox Iridesse Production Press features CMYK plus two specialty colour stations.
gives them this extra advantage. The Iridesse offers this with both speed to market and at a price not previously available with traditional print methods,” he says.
Labrum adds that the press gives printers the capacity to perform embellishments they previously couldn’t.
“Embellishments that would have normally been outsourced to a third party provider, or in the best-case scenario, multi-passed through a press, can now be completed in one pass, with accurate repeatability,” he says. 21
Highest quality: the Fujifilm Acuity Ultra
highest possible quality, the Acuity Ultra is aimed at the high-end indoor display market, especially for luxury brands, with the quality comparable with litho and leading water-based ink systems.
Based around conventional UV technology, it also runs at much higher speeds than LED cured machines – but as the vacuum table is efficiently water-cooled, there is not an excessive build-up of heat on the print plate, meaning no shrinkage and no issues with heat sensitive materials.
With a throughput of up to 236sqm per hour, the Acuity Ultra
is capable of printing on three rolls simultaneously, as well as printing super-wide format graphics up to five metres in width. Linear motors ensure smooth edge-to-edge printing with no vibrations at the end of
the run, and the printer can handle substrates ranging in thickness from 0.1mm to 2mm.
The Acuity Ultra will feature on stand F37 alongside Fuji Xerox at PrintEx. 21
shine at PrintEx
Fuji Xerox will showcase its Iridesse production press, which features gold and silver metallic colours, on stand F37 at PrintEx.
Launched in 2017, the Iridesse has become the flagship
for Fuji Xerox’s toner-
based digital presses and is
into double-digit installations in Australia, including at prominent printers such as Sydney’s Digitalpress and Adelaide’s Digital Print Australia. The press prints
in CMYK plus up to two other speciality colour stations, including metallic gold and silver, white, and clear toners.
According to Roger Labrum, senior marketing manager for graphic communications services at Fuji Xerox Australia, the Iridesse and
its speciality toners open up new ground for printers, designers, and brand owners alike.
“Traditionally, designers or
even brands themselves have been hesitant to use speciality colours when designing for print, as it
was seen as a cost prohibitive and timely exercise. However, the Fuji Xerox Iridesse production press has changed all that, opening up the freedom for designers to develop artwork with differentiation and cut through in a cluttered market.
“For brands and marketers wishing to drive customer engagement, creative and personalised print
Fujifilm shows off Acuity Ultra
Fujifilm has launched its new Acuity Ultra onto the market, and describes it as ‘a high quality, cost-effective, super-wide UV platform for the production of high-end interior graphics and outdoor signage’.
Fujifilm says the Acuity
Ultra forms a key part of its industrial strategy, offering increased size and quality to
make the production of high-end interior graphics more profitable. Built around Fujifilm’s UV cured inkjet technologies, it offers almost photographic levels of quality, with tighter registration and higher production speeds, at a cost that
is set to shake up the super-wide format marketplace.
36 Print21JULY/AUGUST2019
Available in both five-metre and 3.2-metre models, the Acuity Ultra is available with up to eight colour channels, using a new, high-quality, low film weight Uvijet GS Fujifilm ink. Greenguard approved, Fujifilm says this ink has been especially designed to deliver the highest quality, and is fully emission- compliant for interior graphic display work.
With a 3pl drop size ensuring what the company says is the


































































































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