Page 46 - Adnews magazine Sep-Oct 2022

Feature
Starting your
The timing was right for to fulfil a dream with likeminded people. Pete Bosilkovski: “We believed the industry could do with an injection of positive energy and fun. Where creativity isn’t driven by efficiency, neg- ativity, or fear.”
own agency – It’s Friday
Bosilkovski (Bos,), Vince Lagana, and Jeremy De Villiers (Jez) launched their own agency, It’s Friday, with founding client Domino’s in January 2022. Bosilkovski has been CEO at Clemenger BBDO Sydney, VMLY&R and Leo Burnett Sydney. Lagana was ECD at The Monkeys, Leo Burnett Sydney and spent two years at Goodby Silverstein & Partners San Francisco. De Villiers has led operations at The C Suite, VMLY& R, Leo Burnett and Clemenger BBDO. Lagana said: “I’m fortunate to have worked with some of the best talent in the industry and I’m excited to now call two of the very best,
my business partners.”
De Villiers: “Our aim is to be able to shape brand experiences across
Energy beats everything, is the ethos behind It’s Friday, started by three friends who worked together in big agencies over the years.
owned, earned and paid with equal energy, and operate at the speed of an independent.”
Bosilkovski says he simply couldn’t resist the opportunity.
“Where it’s a chance to put the focus back on the energy and feeling that makes agencies special,” he told AdNews.
“It’s Friday is built on the ethos that energy beats everything and promises to power brands with energy across the customer journey.
“I have worked at and led some of the best and most awarded creative companies for over a decade. During this time, I’ve learnt a lot about what I love and what I don’t.”
The difference is in the name, It’s Friday, with an energy you can feel.
“It’s in our culture and the work,” says Bosilkovski. “We power brands with energy people can’t ignore. We work with our clients to determine the positive and negative charges, depleting or contributing to brand energy.
WORDS BY
CHRIS PASH