Page 5 - Adnews magazine Sep-Oct 2022

www.adnews.com.au | September - October 2022 5
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Contents
SEPTEMBER OCTOBER 2022
Regulars
12 PROFILE: After eight years, first in Asia and then the US, in pow- erhouse media business leadership roles, Anathea Ruys’ trium- phant return to Sydney as CEO of UM Australia transpired to be less than auspicious.
50 MEET THE TEAM: Samsung Ads, after a six-month soft launch near the end of 2020, officially opened in Australia at the end of March 2021. GM Alex Spurzem on the rollout.
18 AGENDA: Television. More than 85% of Australians are reached on television per month, and the demand for premium advertising has remained steady.
30 INVESTIGATION: Imposter syndrome. Is it holding back bright people from realising their potential? Or is it yet another label forcing action back on individuals, and disproportionately women, rather than the industry itself?
Creative
40 BUYFROMTHEBUSH:Thezerobudgetcampaignstartedasasimple Instagram account highlighting the beautiful and easily accessible goods available from regional NSW communities facing drought.
56 CREATIVE REVIEW: Advertising sky high. Qantas, Air New Zealand, EasyJet and Jetstar flew into 2022 with a cargo load of campaigns.
Online
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18TELEVISION UPDATE
As the nation worked to eliminate COVID, the box in the corner of the living room became more important.