Page 57 - Adnews magazine Sep-Oct 2022

QANTAS
Creative Agency
The Monkeys, part of Accenture Song
AB: Beautifully shot and heartfelt
– as can be expected from Qantas. While it doesn’t pull the heartstrings as much as some of their previous,
I love the celebration of Aussie talent and our beautiful country. It’s instantly recognisable as a brand piece for Qantas, celebrating our
connection to home and how much more important it’s become in recent years.
EK: Tough to remake an iconic campaign many know, grew up watching and love, however this cinematic version has musical
textures and visual nuances that bring new dimension to the piece. Australia is epically stunning too, so that always helps.
MT: Hard to ignore one of the most anticipated ads in the country. Ever since the first ISCAH spot from
Singleton Ogilvy & Mather over
20 years ago, this epic formula embodies everything Australians love about being Australian. You could argue that nothing much has really changed since the first one, but why mess with the blueprint? If it ain’t broke, don’t fix it.
AIR NEW ZEALAND
Creative Agency Vision Thing
AB: I love AirNZ’s work, and this is
a beautiful video with an important message. However, the connection between the story of Tiaki and the Guardians and the flight safety demonstration seems a bit convoluted. Prefer to see this as two pieces.
EK: An all too familiar safety video monologue has been refreshed once again by Air NZ, capturing attention in a magical, beautifully cinematic way. The enchanting story brings us back to childhood,
imagining fantastical worlds we don’t want to end. Idea and craft; world class.
MT: The pioneers of converting in-flight videos into a channel for organic media attention.
Love the cultural intent and craft that has gone into this. Once again, it shows how
NZ leads the world with recognition and respect for their first people. The rest of the world has so much to learn.
www.adnews.com.au | September - October 2022 57