Page 9 - Food & Drink Magazine October 2019

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has been reduced and substituted with a soluble dietary fibre. We use only natural flavours and no artificial colours or sweeteners.
QWhat were some of the challenges and how did you solve them?
We wanted to ensure we delivered the taste and texture consumers love from Allen’s, so it took lots of trials, multiple sources of research, including global and locally published insights on the confectionery category, and concept tests with consumers.
As always, we held our flavour and other raw material suppliers up to high standards and got multiple flavour submissions from them to make sure we still delivered on taste and created the best lolly.
QWhat about the confectionery segment in general, what are you seeing there?
We have an extremely loyal base of consumers, who have grown up with this iconic brand. Some of their favourites are Snakes Alive, Party Mix, and Ripe Raspberries.
Trends we are noticing include brand partnerships; better-for-you options; extreme flavours or interesting twists on originals; products for on-the-go; and products which are kind to the planet.
✷ AT A GLANCE
TITLE: Head of marketing confectionery
NAME: Joyce Tan
GOALS: To bring new and exciting
creations to our range, as well as leveraging our core products to ensure Allen’s is always Australia’s leading lolly brand.
BLUE SKY
Q
Are there plans for future
varieties in the range?
We are always looking for new ways to bring smiles to faces. We need to constantly innovate so our brand and products stay relevant and we maintain our strong market position. ✷
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www.foodanddrinkbusiness.com.au | October 2019 | Food&Drink business | 9