Page 53 - Australasian Paint & Panel Magazine Sep-Oct 2019
P. 53

Millennials have the biggest driving
egos, with 72 per cent rating themselves skilled, a 2019 ING Insurance survey of more than 1000 drivers found. Yet, they and Gen Y were voted the most annoying drivers on the road, with P-platers coming in a close second.”
WWW.PAINTANDPANEL.COM.AU
which all broadly fall under the mobil- ity as a service (MaaS) banner.
To wow a Millennial – and to connect with them marketing your business on- line – it’s not enough to aim for custom- er satisfaction. By definition that will simply ‘satisfy’ them. Instead, business- es must aim to bridge what some people call the ‘celebrity gap’, in other words, the gap between the service you’d provide a normal customer compared to the service you’d offer an A-lister. That is where the competitive advan-
tage lies and it needs to be ‘always on’.
LIFE
There is a common
quote doing the
rounds today: Life is what happens when you’re looking at your smart- phone.
For companies hoping to tap into the much-maligned and misunderstood Millennial, the following might be a better guiding principle: Business is
what happens when they’re looking at their smartphone.
It’s easy to be snobby, but the world is changing and it’s changing the peo- ple within it. To continue to thrive, it’s time to forget the high ground and seek the common ground.
BUY 3 CANS GET THE 4TH FREE!
LAST CHANCE! - OFFER EXTENDED UNTIL THE END OF SEPTEMBER!
+
FREE HANDY MAGNETIC EXTENDABLE LED 3 IN 1 LIGHT WHEN YOU BUY 3 CANS CONTACT YOUR LOCAL
NEW!
No stirring required!
DOLPHIN MEDIUM
Our best filler yet!
PREMIUM FILLER FOR MEDIUM DEPTH REPAIRS
WEB: U-POL.COM PHONE: 02 4731 2655
FAX: 02 4317 2611 EMAIL: INFO@U-POL.COM.AU
DOLPHIN ONE FILL
ALL-IN-ONE PREMIUM BODY FILLER
FIND US ON SOCIAL MEDIA
U-POL DISTRIBUTOR
53


































































































   51   52   53   54   55