Page 53 - Australasian Paint & Panel Magazine Sep-Oct 2019

Millennials have the biggest driving
egos, with 72 per cent rating themselves skilled, a 2019 ING Insurance survey of more than 1000 drivers found. Yet, they and Gen Y were voted the most annoying drivers on the road, with P-platers coming in a close second.”
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which all broadly fall under the mobil- ity as a service (MaaS) banner.
To wow a Millennial – and to connect with them marketing your business on- line – it’s not enough to aim for custom- er satisfaction. By definition that will simply ‘satisfy’ them. Instead, business- es must aim to bridge what some people call the ‘celebrity gap’, in other words, the gap between the service you’d provide a normal customer compared to the service you’d offer an A-lister. That is where the competitive advan-
tage lies and it needs to be ‘always on’.
LIFE
There is a common
quote doing the
rounds today: Life is what happens when you’re looking at your smart- phone.
For companies hoping to tap into the much-maligned and misunderstood Millennial, the following might be a better guiding principle: Business is
what happens when they’re looking at their smartphone.
It’s easy to be snobby, but the world is changing and it’s changing the peo- ple within it. To continue to thrive, it’s time to forget the high ground and seek the common ground.
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