Page 68 - Australasian Paint & Panel Magazine Sep-Oct 2019

8
WA – LARGE
WAYNE PHIPPS SMASH REPAIRS
IT’S HARD TO FIND FAULT WITH WAYNE PHIPPS SMASH REPAIRS. IT’S RUN AS A HIGHLY PROFESSIONAL BUSINESS WHICH EXCELS IN EVERY FIELD FROM QUALITY OF REPAIRS TO CUSTOMER SERVICE, YET MAINTAINS THE INDIVIDUALITY AND SOUL OF AN INDEPENDENT ENTITY.
SHOP STATS
POWELL’S POINTS
PAINT&PANEL SEPTEMBER / OCTOBER 2019
WWW.PAINTANDPANEL.COM.AU
SIZE: 3000m2
STAFF: 22
TYPE OF REPAIRS: All types AVG CARS REPAIRED PW: 31
AVG KEY TO KEY: Drivable 4 days, Non Drive 12 days
Phipps and his team continue
to maintain the high standard
of repair and customer service
expected of his loyal client base.
He is constantly up skilling his staff in the latest technology required to successfully repair the big hit 4x4 vehicles he is willing to take on. Wayne’s concern and passion for the industry is reflected in all aspects of his business.
S
O WHILE MANY IN THE
business at a similar stage
to Wayne Phipps have al- ready grasped their fishing d and cast off into retire-
ment, Phipps’ business continues to evolve and improve.
There’s a reason why the business has won so many awards over the years, and not just from Paint & Panel. Phipps has al- ways been at the forefront of industry de- velopments. His was the first purpose built autobody repair facility in WA, and while the building is no spring chicken now, it is clean, well organised and supremely func- tional and fit for purpose 42 years later.
Not one to waste time, he received I- CAR Gold, Holden manufacturer certifi- cation and level two AMBRA shop grad- ing all on the same day earlier this year. He also holds manufacturer approval for Volkswagen and Subaru. He was one of the first repairers in WA to specialise in
ABOVE: Wayne Phipps. RIGHT: Part of the panel shop.
four wheel drive repairs and market him- self in that capacity.
He sponsors youth sport programs and helps to raise money for charity by donat- ing his auctioneering skills. Phipps was awarded a Life Membership to the Swan Chamber of Commerce for his active role in the community and a Lifetime Achieve- ment Award for his contribution to the au- tobody repair industry. He was chairman of AMBRA, very active in MTA WA and is always happy to advise and encourage other autobody repairers.
Phipps’ firm negotiating style has meant he has never acceded to fixed cost con- tracts with insurers and yet is still ap- proved by them. As the business specialis- es in heavy structural work it means that fixed cost repairs are quite impractical. He has steadfastly proposed that he will carry out high quality repairs, efficiently and cost effectively while focussing on custom- er satisfaction. To prove that his customers
are satisfied he incentives feedback forms with a monthly giveaway which takes place on his Facebook page. This strategy has meant returned surveys has jumped from 23%-53%. Comments are then collated and fed back to the relevant insurers.
A thorough understanding of what his business costs are, where efficiencies can be found and what a reasonable profit margin is has meant many successful years, always booked out weeks ahead.
“Some major insurers, with whom we have no formal arrangements send us their large and difficult repairs. With a shrink- ing market, consolidation growing and in- surer demands, we have secured and con- solidated our position in the market place with the best conditions and terms possi- ble,” says Phipps, summing up nicely.
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