Page 32 - Packaging News Jan-Feb 2020
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FMCG PACKAGING
The big paradox of consumer preference
Global liquid food packaging giant Tetra Pak’s Index 2019 reveals how health and the environment are converging as top consumer priorities. Shortly after the report’s release, Lindy Hughson spoke to Tetra Pak Oceania MD Andrew Pooch about trends that will impact the Australasian FMCG industry in 2020 and beyond.
DOUBLE STANDARDS
Looking at overall consumer trends in the FMCG space, Pooch notes that the biggest consumer trends are con- tradictory: “On the one hand, con- sumers are demanding convenience and premiumisation – we’re seeing in nearly every market that consum- ers are willing to pay much more for things which makes their life easi- er,” he says.
“Now, typically, these types of products come with more processing and more packaging, which is the ex- act opposite of the other trend, which is people saying we don’t want pro- cessed, packaged foods, we want things to be as close to natural as they can be. And we want them to have packaging that has a good, envi- ronment-friendly story. So it’s a real- ly interesting paradox developing.”
Along with a call for convenience products and greener packaging, two major trends sweeping the global food and beverage industry, according to Pooch, are the move away from sugar and the rise of
HE Tetra Pak Index 2019: The Con- vergence of Health & Environ- ment report reveals that two thirds of consumers believe we are reaching an environmental tipping point, and that consum- ers see themselves as being di-
rectly responsible for the world around them and for their own health. Environmental issues are the top global concern for consumers, at 63 per cent, followed by health at 46 per cent. Furthermore, 60 per cent of consumers believe their health and well-being are strongly affected by
environmental problems.
According to Andrew Pooch,
managing director of Tetra Pak Oce- ania, consumers are looking to make more informed choices around pack- aging, are seeking environmental in-
formation in labelling, and are buy- ing environmentally-sound products even if they cost more.
“The convergence between con- sumers’ focus on health and the en- vironment has created a unique op- portunity for food and beverage brands, both globally and in Austra- lia and New Zealand,” Pooch says.
“Consumers locally are passionate and their purchasing decisions are often driven by their values and be- liefs. By addressing both health and the environment in all aspects of a product – from source, ingredients, nutritional value right down to the entire lifecycle of the packaging, brands can create a more meaning- ful connection with consumers,” he says, adding that food and beverage is a key catalyst.
TRENDS 2020 www.packagingnews.com.au
January-February 2020


































































































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