Page 5 - Packaging News Jan-Feb 2020

PRESENTED BY +
IN PARTNERSHIP WITH
Breakfast Forum
2nd April 2020
Crown Promenade, Melbourne 7.15am - 8.45am
MARK YOUR CALENDARS!
The event is free of charge for 2020 AIP Australasian Packaging Conference delegates. Everyone is welcome!
Register for the 2020 Women in Packaging Breakfast Forum here: aipack.com.au/event-registration
PKN Packaging News and Food & Drink Business will be hosting our third Women in Packaging Breakfast Forum during the Australasian Packaging Conference 2020.
KEYNOTE PRESENTATION
Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the
unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.
Friedrich is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.
Friedrich believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.
PANEL SESSION: PASSION & PURPOSE
Our panel of industry professionals will share their experience on how aligning passion and purpose
can lead to business success while making a positive impact on our planet and its people.
PROUDLY SUPPORTED BY
YAFFA 11715