Page 4 - WA Who Are We Presentation
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Key Initiatives:
 • Performance: Design and implement industry best practices and product standards to enhance the performance of all members
• Perception: Proactively position wallcoverings as a safe, consumer friendly product through promotions and public relations
• Participation & Alliances: Manage the internal and external association structure to the
maximum benefit of WA members and to take advantage of partnerships with affiliated organizations
• Regulation & Environment: Represent member interests to government entities by facilitating favorable industry legislation, code regulations and standards




























































































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