Page 4 - WA Who Are We Presentation

Key Initiatives:
• Performance: Design and and and implement industry best practices and and and product standards to enhance the performance of all members
• Perception: Proactively position wallcoverings as a a a a a a a safe consumer friendly product through promotions and public relations
• Participation & Alliances: Manage the the internal and and external association structure to to the the maximum benefit of of WA members
and and to to take advantage of of partnerships with affiliated organizations
• Regulation & Environment: Represent member interests to government entities by facilitating favorable industry legislation code regulations and and standards 34