Page 1 - Cannabis News July 2019

Surterra Wellness CANNABIS
Appoints Florida SPOTLIGHT:
Physician as Medical Robert Friedman
Director cLAB

page 35 page 30

July 2019

Arfinn Learning Solutions Continues

Its Growth in the Cannabis Space

BY DANIEL CASCIATO to complete those before an appointment and
automatically transfer to patient files. With all
Arfinn Learning Solutions, Inc., the com- the demands put on MMJ clinics, we think this
pany behind www.arfinnmed.com, an online feature, along with our efficacy tracking func-
peer-to-peer portal for medical professionals tions, are game changers.”
to share HIPAA protected patient treatments Arfinn also has a physician directory now that
and efficacies for cannabis and other non-tra- allows patients to search for doctors who are
ditional practices, continues to grow. actively monitoring and tracking patient out-
Earlier in the year, it added some important comes and who are participating in Arfinn’s sys-
features while also gaining valuable analytics tem. Dr. Michael Bruno
regarding their own practice. For instance, its “Patients really like having that relationship/
free Electronic Medical Records services communication with their doctor,” says West. DocMJ
allow physicians to easily schedule appoint- West adds that the company also takes great
ments, create templates to quickly generate pride in offering an education component to the
exam notes, and have access to updated ana- James West platform - that comes in the form of aggregating Educational
lytics regarding treatment options. It also research articles, allowing the users to pull effi-
added a patient portal and a text message tool that automatical- cacy reports. Partner
ly is sent to patients asking for them to rate their symptom “We are also doing regular webinars on arfinnmed.com with
improvement. leaders in the industry,” he says. “Our most recent webinar was Anticipates Expedited
It recently released more new features that James West, with Dr. Trinh from the Physicians CBD Council and covered
Arfinn CEO and founder, is really excited about. the endocannabinoid system. A big point of difference with our Approvals for Hemp
“We have worked for over two years to make our platform a product revolves around education and collaboration, and we
one-stop shop for medical marijuana clinics,” he says. “We are are very excited about these free webinars.” Extracted CBD
constantly trying to save our doctors time, so we just released Leaders in research and medical marijuana medicine often
free online patient intake and consent forms that allow patients Continued on page 27 Products

with Documented
Patients Before Profits: VidaCann Carrying Enhanced

Exclusive Line of Charlotte’s Web, Tikun Olam Products Bioavailability

BY VANESSA ORR product development. “After
we saw the documentary, we BY BARBARA R. FALLON
Finding the right partners is para- called the Stanley Brothers and
mount in any business, including in the met with them in Colorado. We As physicians, the quest for evidence-
medical cannabis industry. While profit saw how medical cannabis based medicine is ever present.
is important to keeping a company run- could work. Then we came However, medicine is still a blend of sci-
ning, there are some cannabis companies back to Florida and began ence and art and that is particularly true
that serve a loftier purpose. In the case of fighting to get it legalized when dealing with medical cannabis
Florida-based VidaCann and its exclu- here.” advice. The data collection for medici-
sive partners the Stanley Brothers and Now the only grower nal efficacy of medical cannabis is still
Tikun Olam, this means cultivating and licensed to cultivate the in its infancy and is definitely negatively
selling medically proven products that authentic Charlotte’s Web impacted by government regulation,
provide symptomatic relief to those who strain in Florida, VidaCann laws and perception in America.
are suffering. was looking to expand their That frustration is what prompted a
VidaCann founder Peyton Moseley first Tikun Olam products product offerings when group of 30 physicians, DocMJ, who
became involved in the cannabis world Moseley was introduced to the believe in the need for knowledgeable
when he and his wife, Holley, were lobbying for the legaliza- company Tikun Olam, based out of Israel, when buying advice and affordable patient access to
tion of medical marijuana in Florida to help their daughter, extraction equipment from Italian manufacturer Hightech. medical cannabis, to initiate an annual
RayAnn. Diagnosed with intractable epilepsy, they knew it “It is ironic that we were investing in very specific high-tech symposium to share expertise on best
could help prevent seizures; something they learned after extraction equipment out of Italy at the same time that practices. This year, they collaborated
watching a documentary on the Stanley Brothers, the creators VidaCann was investing in the same,” said Stephen Gardner, with an international expert in the
of the product, Charlotte’s Web. chief marketing officer, Tikun Olam Global. “That told us that, realm of medical cannabis to help create
“We were very active on a personal level for lobbying in like us, they had a no-corners-cut type of approach.” an approved baseline for a standard of
Florida to get the law changed because we were running out of As a multistate brand operator, Tikun Olam looks for com- care that is tailored to the individual
treatment options,” said Moseley, VidaCann vice president of panies to partner with that emphasize the medical side of the patient needs.
Continued on page 27 Continued on page 28