Contents

Acknowledgements

Introduction

The rapid evolution of (digital) marketing

Case study 1 Dockers 'pants dance'

Case study 2 The truth about smart

Case study 3 Doritos Hotel 626

Case study 4 Lynx Primal Instinct

Case study 5 Rage Against the Machine for Christmas number one

Case study 6 Pizza Hut iPhone application

Case study 7 The Photographic Adventures of Nick Turpin

Case study 8 TurboTax Super Status

Case study 9 the Spoonful

Case study 10 in an Absolut world

Case study 11 Wario Land 'Shake It' YouTube shake-up

Case study 12 Wall-E

Case study 13 The Best Job in the World

Case study 14 Star Trek

Case study 15 Shadow Napping

Case study 16 The Ozometer

Case study 17 Playing the City

Case study 18 Lost in Space

Case study 19 Online as it happens

Case study 20 The Ephemeral Museum

Case study 21 Pepsi Makes Your Day

Case study 22 12 cams create your rainbow

Case study 23 World Malaria Day Twitter war

Case study 24 Break the Cycle

Case study 25 Barack Obama 2008 presidential campaign – the 15 swing states

Looking forward to a creative digital future

Index