Page 13 - Legacy International Executive Summary

executive leadership team
BOB COLLINS
vp national training
After earning his bachelor’s degree in Business Administration/Finance, Bob spent the first 20 years of his career on Wall Street in New York City, as a floor trader for Timber Hill Securities (now Interactive Brokers NASDAQ: IBKR) working out of the World Trade Center. That took him to Chicago, Philadelphia, and San Francisco (where he grew up), eventually holding six different seats on major U.S. exchanges. Bob was a key part of a U.S. delegation to Japan and South Korea to expand international trading platforms for the Pacific Stock Exchange, where he received the key to the city from the City of Osaka, Japan. He was also a regular on CNBC with Bill Griffeth and Ron Insana as a floor commentator. He also managed portfolios for Smith Barney before leaving behind Wall Street after 9/11.
After taking some time off, Bob embarked on a new path as he was introduced to the world of resort real estate. For the past 18 years, Bob migrated from an on-site sales person (selling hundreds of millions in property) to sales training and strategic planning. His emphasis focused on developing strategic selling techniques for luxury resort and lifestyle master-planned communities. Bob has helped facilitate more than $1 billion in real estate sales throughout the Western United States. Over these past years, he has hired, trained, and help solidify sales teams for developers in several states and multiple areas of the country.
Bob joined Legacy International in 2013 as Vice President of Sales and Training. He brings his vast experience and skills as a critical component to Legacy’s delivery and execution of its platform to achieve maximum performance to any sales mission.
Bob is married to wife, Randi Jo, and has three children. He loves fly-fishing and golf, and can be found outside most of his leisure time.
An Austin, TX native, Ashley graduated with honors from Texas State University at San Marcos prior to beginning her career in new home residential marketing. Shortly after graduation, Ashley accepted a marketing position with Houston-based home builder and developer CastleRock Communities. As the first and only marketing employee for the company she gained valuable experience in a multitude of marketing functions including graphic design, contract negotiation, digital advertising and branding. This position provided the unique opportunity to build the marketing department from the ground up. Receiving very little training and being expected to perform at the highest level, Ashley quickly learned how to work independently and efficiently. During her time with CastleRock she redeveloped the full digital platform resulting in an increase of on-line traffic by 60% while simultaneously saving over 50% in digital marketing expenses.
After moving back to the Austin area, Ashley joined Legacy International as a Marketing Coordinator in March of 2016. Now as Director of Marketing, she is responsible for the planning, design, and execution of all marketing functions for Legacy International and Legacy Communities. As the head of the growing Marketing Department Ashley is responsible for overseeing all marketing and business development operations including critical path development and implementation, brand management, budget analysis, print and digital design, campaign creation and team execution. Working alongside an incredible team of talented professionals, Ashley’s impressive work ethic and passion for real estate led her being named the 2019 Marketing Professional of the Year by the Home Builders Association of Austin.
Ashley Rust
Director of Marketing
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RESORT RESORT
• LUXURY RESIDENTIAL • LUXURY RESIDENTIAL
• ACTIVE ADULT • ACTIVE ADULT
• METROPOLITAN • METROPOLITAN