Page 2 - St. Elmo Launch Packet
P. 2
THE 5 ACTS TO A SUCCESSFUL LAUNCH RELEASE
OBJECTIVE:
To provide the road map for the critical steps and objectives necessary for enabling a successful “launch style” release of new projects or products.
ACT ONE: GENERATE INTEREST
ACT TWO: CREATE DESIRE
ACT THREE: DEFINE SOLUTIONS
ACT FOUR: REFINE OPTIONS
ACT FIVE: SELECT
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