Page 12 - Legacy International Portfolio

executive leadership team
Ashley Rust
Director of Marketing
An Austin, TX native, Ashley graduated with honors from Texas State University at San Marcos prior to beginning her career in new home residential marketing. Shortly after graduation, Ashley accepted a marketing position with Houston-based home builder and developer CastleRock Communities. As the first and only marketing employee for the company she gained valuable experience in a multitude of marketing functions including graphic design, contract negotiation, digital advertising and branding. This position provided the unique opportunity to build the marketing department from the ground up. Receiving very little training and being expected to perform at the highest level, Ashley quickly learned how to work independently and efficiently. During her time with CastleRock she redeveloped the full digital platform resulting in an increase of on-line traffic by 60% while simultaneously saving over 50% in digital marketing expenses.
After moving back to the Austin area, Ashley joined Legacy International as a Marketing Coordinator in March of 2016. Now as Director of Marketing, she is responsible for the planning, design, and execution of all marketing functions for Legacy International and Legacy Communities. As the head of the growing Marketing Department Ashley is responsible for overseeing all marketing and business development operations including critical path development and implementation, brand management, budget analysis, print and digital design, campaign creation and team execution. Working alongside an incredible team of talented professionals, Ashley’s impressive work ethic and passion for real estate led her being named the 2019 Marketing Professional of the Year by the Home Builders Association of Austin.
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RESORT RESORT
• LUXURY RESIDENTIAL • LUXURY RESIDENTIAL
• ACTIVE ADULT • ACTIVE ADULT
• METROPOLITAN • METROPOLITAN