Page 21 - Belize

THE GUY HARVEY BRAND
Guy Harvey is acknowledged not just for his tireless conservation advocacy, but his efforts to promote public awareness of environmental challenges through the work of his cutting edge marine research institute, adventure travels with academic colleagues and financial benefactors, and his celebrated artistic documentation of the oceans and great outdoors.
ART - From the smallest canvas to an ocean going superliner, Guy’s artwork vividly captures sea life in water color, oil and acrylic media. He is the recipient of the Simon Combes Award, the highest honor bestowed by Artists for Conservation, the world’s leading artist group supporting the environment.
LICENSE - While best known for its widely popular sportswear apparel, and colorful tee-shirts in particular, Guy Harvey licensed merchandise relationships exist across a broad spectrum of product categories.
SPORTSWEAR - Few watersport enthusiasts are without at least a couple of Guy’s colorful tee-shirts and sportswear accessories in their closet. From humble origins in 1984, one of the world’s preeminent fishing tackle and apparel companies, AFTCO, parlayed Guy Harvey Sportswear into its own distinct apparel category popularized by anglers and active watersport enthusiasts, and worn worldwide by customers of all ages.
RESEARCH - The Guy Harvey Research Institute is a scientific research organization based in Ft. Lauderdale, Florida, overlooking Port Everglades at NOVA Southeastern University’s College of Natural Sciences and Oceanography.
Its’ director, Dr. Shivji, is the world’s foremost authority in shark DNA research. His lab is the world’s first to map the entire genome of a white shark, with applications now underway in pursuit of new cutting edge cancer treatment medicines.
ADVOCACY - The Guy Harvey Ocean Foundation mission is to help ensure that future generations will enjoy and benefit from a naturally balanced ocean ecosystem where fish and other marine wildlife flourish. It funds research and innovative educational programs aimed at conserving ocean resources, developed by universities, colleges, institutes, and nonprofit organizations.
Major corporate partners include NCL, SeaWorld, and DART Industries.
PHILANTHROPY - “It takes cash to care!” Whether the most successful lottery campaign in Florida’s history, vanity plates that have raised the most of all such Florida plates, or promoting the sale of fishing licenses, symposiums and festivals, Guy Harvey contributes his time, talent and cash to activities, programs and events that connect with conservation minded consumers of all ages and interests.
PUBLISHING - With four coffee-table books, 18 acclaimed documentaries and the award-winning Guy Harvey Magazine, Guy’s educational outreach is vast, reaching millions of watersports enthusiasts and marine conservation advocates. Published quarterly, the Guy Harvey Magazine brings the company’s lifestyle brand to life with vibrant design, content and artwork.
Placemade Experiences Powerful Collaborations Advocacy & Education Development Efficiency IRR Profitable
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