Page 7 - IAV Digital Magazine #511

iAV - Antelope Valley Digital Magazine
Holland-made Tecate
Beer Masquerading As
Mexican, Lawsuit Claims
New York Post
A New York man says he and other consumers have been duped into believing that Tecate beer is Mexican when it’s actually made by Dutch company Heineken in Holland,
new court papers show.
Miguel Schelmetty says the beer is mas- querading as Mexican “through the brand name, the traditional Meso-American typeface, the mythical Aztec eagle embla- zoned on the product and the statements ‘Original’ and ‘Cerveza,'” on the labeling, accord- ing to his Manhattan Federal lawsuit from Friday.
Also, Tecate’s website says “Hecha En Tecata Baja California Mexico” and “Born and brewed
in the land we are proud to share our name with: Tecate,” the suit points out.
Meanwhile, the company only discloses its true origins “in small font on the back of the boxes on the lower left where it states ‘Product of Holland'” and “‘Brewed and canned by HBBV
Amsterdam, Holland ... Imported by Cervezas Mexicanas, White Plains, NY,'” the court documents note.
Schelmetty claims this is deceptive adver- tisement.
And had Schelmetty and other consumers known Tecate is
actually made in Holland “they would not have bought the prod- uct or would have paid less for them,” the court papers say.
Tecate sells for “a premium” at around $11.99 for a 12-pack — which is “higher than the price of the product if it were represented in a non-mislead-
ing way,” the suit alleges.
“Defendant sold more of the Product and at higher prices than it would have in the absence of this misconduct, resulting in addi- tional profits at the expense of consumers,” the court documents charge.
Schelmetty is
asking a judge to allow his suit to be filed as a class action so that other consumers can also seek damages. He is suing for unspeci- fied damages.
Heineken did not immediately return a request for comment.
iAV - Antelope Valley Digital Magazine