Page 4 - iAV Digital Magazine Edition #395.qxd

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Why Should You Be More Like Bill?
Bill who? No not Gates, Clinton or Cosby. Meet Bill, the stick man whose good example is taking the internet by storm.
"Be like Bill" urges the meme that is clogging up Facebook timelines with tongue-in-cheek advice about the correct way to behave online or how to
handle other questions of modern etiquette.
Bill is far too polite to tell you straight out not to do something. Instead he leads by example. But the message is clear and often very funny.
The images first started appearing online late last
year, but have surged in popularity in January, spurred on by a dedicat- ed Facebook page sim- ply called "Be like Bill" - which now boasts more than 1.25 million likes.
BBC Trending asked the man behind the page, Eugeniu Croitoru, if he was anything like Bill.
"No, Bill is much better than me," says Croitoru, a Moldovan who lives in Milan and writes the car- toons with colleague Debabrata Nath. Croitoru, who has creat- ed a host of comedy Facebook pages, describes himself as an "internet entrepreneur".
He's not making money out of the concept just yet, but hopes to in future. "The idea is very simple. 'Bill' can be any- one who is smart and has common sense and doesn't do annoying things. You'll also notice Bill can be someone who makes fun of himself and jokes about others too
occasionally," he explains.
The meme's success is such that, quite inde- pendently of Croitoru, foreign variations are springing up seemingly daily. And in each one Bill has been renamed.
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