Page 12 - IAV Digital Magazine #415

The only true FREE CLASSIFIEDS in the Antelope Valley... Where buyers and sellers meet!
The average American spends about $786 on holiday shopping
The average holiday shopper will spend $107.50 on themselves.
While the deals offered on Black Friday often aren’t necessarily the best deals that will be offered during the holi- day shopping season, standing outside stores at 4:30 a.m. or earlier has become a family tra- dition as well as a ritual of sorts that holds an important social compo- nent.
Holiday retailers use music to attract potential shoppers. For exam- ple, if shoppers like the type of music retailers are playing, they will be more likely to enter the store and like the prod- ucts. Additionally, the slower the tempo of the music, the slower people will walk through the store, and the more they will buy. A faster tempo will encourage shoppers to walk faster and, con- sequently, they won’t buy as much.
Retailers rely on several psychological triggers to attract consumers into their store, such as plac- ing limits on items, offer- ing “gifts” with purchase, employing visual tricks, and declaring that sales are ending soon (when in fact discounts are common throughout the season).
Research indicates that shopping has a direct effect on the brain’s pleasure centers. It can flood the brain with dopamine, similar to the way a drug addict expe- riences a fix.
Many “door buster deals” advertised on Black
Friday, such as those on expensive items (like HDTVs), are typically in very limited supplies— maybe just 4-6 per store—and act merely as lures to attract cus- tomers.
Retail researchers note a “butt brush” effect, which means that when a customer’s personal space is invaded, he or she will leave, even if interested in the item.[14]
Satellite images of America’s retail parking lots are used to predict how well retailers will do in the holiday season and for quarterly earn- ings. However, parking lot images don’t take into other factors, such as online shoppers.
The National Retail Federation considers the “holiday shopping” sea- son to be the full months of November and December, which is usu- ally 55 days.
The busiest shopping day of the year is not Black Friday, but the Saturday before Christmas. The busiest online shopping day takes place on the Monday or Tuesday a week or two before the week of Christmas.
Researchers have proven that a “50% off” sign leads in increased sales, even if shoppers don’t know the original price or what a reason- able price for the product would be.
In 2013, retailers lost $3.4 billion due to return fraud during the holiday season. The most com- mon form of return fraud is the return of stolen merchandise.
Single shoppers make 45% more impulse buys than married shoppers.
When a salesperson asks a shopper which of several items she or he prefers, the shopper will often skip the question “Should I buy? and instead ask “Which one should I buy?”
Researchers have found that presenting a confus- ing sales pitch (e.g., telling a potential cus- tomer that a candy bar is 300 cents) and then reframing the statement in a clearer way increas- es the sale of an item.
Retailers take advantage of traditional Christmas smells and tastes to attract customers. For example, retailers may waft the smell of roasting chestnuts throughout their store and offer free samples of Christmas cookies. Holiday smells and tastes also stimulate the saliva glands, which makes shoppers hungry. Hungry shoppers are more likely to buy any- thing, not just food.
Six percent of the U.S. population can be con- sidered “compulsive buy- ers,” which is an addic- tion to shopping that affects both men and women equally.
Retailers often stock “impulse buys” at the end of aisles and near the cash registers.
In 2013, the retail indus- try in the United States generated over $3 trillion during the holiday shop- ping season.
December 15-24th is the crux of the holiday shop- ping season, accounting for 40% of holiday busi- ness.
BUILDIng
MATERIALS
Metallic shed, disassem- bled, 40’x60’x16’ $6500 or trade • 943-0604418
Electrical 1/2” steel flexline, 500ft for electrician, no fault boxes included. Make offer •
943-6071 401
32” Pre-hung interior door. New but has some minor stains. Pre-bored for lockset $40 • 272-9273 bet 8:30am- 8:30pm only373
Used glass shower doors, No tracks or rails. One side mirror, one side frosted glass. Good to fair cond. Matching set $40 • 272- 9273 bet 8:30am-8:30pm
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Corrugated Galvanized Drain Pipe. 18inch By 20 feet, Brand New $150each.
pd I have 10 • 265-0261
Roll up bay door, 9’x9’ tall. No rails, great cond $225firm • 272-9273 bet 8:30am-8:30pm363
Birdhouse/mailbox stand/holder (no mailbox)
$17. New, will not rust, white color, Posting kit only • 272-9273 bet 8:30am- 8:30pm only345
Glass light covers for inside houses or add ons. 12”& 9.5” & 6.5” diameters. For older type light fixtures • 272-9273 bet 8:30am- 8:30pm334
8 Simpson strong ties joist for 2”x12” planks, $8ea or $55 for all • 272-9273 bet 8:30am-8:30pm334
Simpson strong ties 66L angles, 10pcs per box. 6”x6” L shaped bracket. 4 boxes. Total of 43pcs. $35/box or $125 for all pieces • 272-9273 bet 8:30am-8:30pm334
Large inventory of new plumbing fixtures, fasteners & etc. Make offer • 824- 3333217
Large inventory of new elec- trical supplies. make offer • 824-3333217
Miscellaneous hardware, bolts, nuts, nails & etc. Make offer • 824-3333217
Large quantity of misc hard- ware from hardware store. Approx 2500sqft. $35,000 • 824-3333216
TOOLS & EqUIPMEnT
1960 Bandsaw, US made, needs little work $75 • 483- 7609418
Black & Decker electric lawnmower $100 • 947-
4343
417
DeWalt pistol grip hammer drill, 18volt. No battery or charger $65 • 480-8205416
DeWalt stud & joist drill, like new $260 • 480-8205415
Ridgid tools, cordless from $30-$100 • 480-8205415
HOmE
SERViCES
CUSTOM kITCHEN COUNTERS Fabricator & Installer Payless for Granite, Marble, Quartz, Travertine, Limestone Granite $25/sqft
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661-266-4-ADS
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