Page 8 - IAV Digital Magazine #422

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Writer “Horrified” After Google Uses His Exposé To Spread Lies About Caramelized Onions
Tom Scocca says Google's algorithm took his "most valu- able journalistic work" about how long it actually takes to caramelize onions and used it to per- petuate a lie.
Five years ago, Scocca wrote a piece for Slate debunking the oft-repeated recipe claim that it only takes five to 10 min- utes to caramelize onions. He found it takes about 45 min- utes to an hour to get soft, brown onions — 28 minutes if you cook on maxi- mum heat and stir constantly.
"It's just not true and it has real conse- quences," Scocca tol d As It Happensguest host Susan Bonner. "People who talked to me after I had published my initial thing about this question let me know that they had blamed themselves. They thought they were bad cooks."
So when he started reading about prob- lems with Google's new answer-generating algorithm, he decid-
ed to test it out him- self by asking how long it takes to caramelize onions.
He was "horrified" to find that not only did Google repeat the information he'd deb unked, but actually cited his debunking article.
Scocca wrote about the experience for Gizmodo, where he now works as a deputy editor.
The problem stems from Google's fea- tured snippets tool, which used an algo- rithm to generate direct answers to questions and sum- marize them at the
top of search results.
But sometimes that algorithm gets it wrong, as we saw last week when someone tweeted a video of Google's personal assistant device Home using a snippet to misin- form people that for- mer U.S. president Barack Obama is plotting a coup d'é- tat.
"I was hoping it would get it right, and it was sort of appalling to see the way it got it wrong because the other things that the snip- pets have been get- ting wrong have tended to be things where somebody very passionately
wants to put forward the wrong informa- tion," Scocca said,
For example, the Obama answer sum- marized a story from a conspiracy theory website.
"So there, it's people who are putting out bad information [and] amplifying the bad information in a way that Google picks it up," Scocca said.
"In this case it was where I had written something that was specifically designed to knock down the bad information and Google was instead extracting the bad
information as if it were good."
The Obama snippet has since been removed from Google's search results, and the onion snippet has been corrected.
That's great news to Scocca, who says accurate information is important both in politics and at home.
"People care about being told the truth, and even on some- thing as small and domestic as how to caramelize onions, it matters to people."
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