Page 13 - IAV Digital Magazine #459

iAV - Antelope Valley Digital Magazine
Over 100 People Got Arby's-Themed Tattoos for Absolutely No Reason
If Arby’s is your everything, what’s the best way to let everyone know? What if they don’t notice how often you shout “WE HAVE THE MEATS” dur- ing unrelated con- versations? What if they’re unaware of the tiny pieces of roast beef that you’re always flossing out of your incisors? What if they never notice the Horsey Sauce smudges on your pant legs, your car door, and your employee badge?
Clearly the next step is getting an Arby’s tattoo. According to some slightly unsettling report- ing from ABC7, more than 200 Arby’s aficiona- dos lined up at Port City Tattoo in Long Beach, California, each
of them waiting patiently for their chance to get free Arby’s ink. In a promotion that it called
“Sandwiches for Life,” Arby’s offered a compli- mentary tattoo to anyone who would be willing to spend the next several decades explaining why they had a cherub carrying an Arby’s bag on their upper arm.
“We were confi- dent plenty of people would showuptogeta tattoo, but I think it’s fair to say we were a little sur- prised by just how
many people came,” Arby’s spokesperson Christopher Potter told MUNCHIES. “Like I mentioned, we had a consistent line from 7 AM— we didn’t start tat- tooing until 10:30 AM—until 6 PM when we had to close things off.”
“A love of sand- wiches takes on many forms,” Arby’s explained. “Only one of them involves a pan- ther with a
Loaded Italian in its mouth being permanently inked onto your body. It’s a sand- wich for life!” That’s right: get- ting inked doesn’t get you anything else, other than an excuse to start Googling “cost of laser tattoo removal.”
At least some other thirsty restaurant chains let people use their ink as a kind of loyalty card: earlier this month,
Domino’s Pizza in Russia offered 100 years of free pizzas to anyone who got a tattoo of its logo. That promotion lasted less than a week, after hundreds of people uploaded their still-healing pizza tats to social media. The chain then amended its terms and condi- tions, promising free pies to the first 350 people who responded.
We estimated that if all of those Russians took Domino’s up on its offer, it could cost them $14 million in free piz- zas—so if you’re cynical, you might think that’s why Arby’s didn’t offer any kind of sand- wich-based com- pensation for their own event. Potter said no, this pro- motion was always just about love. “We thought giving a tattoo was the most appropriate way for us to share our passion of sandwiches with those who love our food and tat- toos,” he said.
If you missed out on that event at Port City, don’t worry: you can still download a flash sheet of all 15 of Arby’s Ed Hardy-lite tattoo designs to take to your local shop. You might want to floss before you go, though. It looks like you have a little roast beef right... there
iAV - Antelope Valley Digital Magazine