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Swedes in loop with Danes on recycling shower design
Tefal, Myer team
Following a similar campaign that has been running in Europe for the last five years, French cookware brand Tefal has partnered with retailer Myer to launch a cookware recycling campaign in Australia.
The recycling initiative “Act Together”
is thought to be a first for the cookware category down under, with Myer providing drop-off stations for old cookware, starting with 14 selected stores across Australian capital cities and with
a view to expending the scheme to 30 nationwide.
Cookware from any brand that is made from aluminium, stainless steel, cast
iron, copper, and carbon steel can all be recycled, and Tefal sends the collected cookware to partnering facilities where
it is recycled and repurposed for use in a variety of products.
The campaign coincides with the Australian release of the Tefal’s Eco Respect cookware range which is made from 100% recycled aluminium using a design that delivers a 90% reduction in its carbon footprint.
www.tefal-shop.com.au
global eyes
INTER IKEA GROUP has made a minority equity investment in Flow Loop, a Danish start-up that has developed
a clever front of wall water recycling shower solution together with IKEA.
IKEA and Flow Loop have been collaborating since March 2020 on a water recycling shower solution that can be retrofitted in existing shower spaces, making it easy and affordable for people to save both water and energy (and therefore also money) without compromising their shower experience.
By recycling and cleaning the shower water in a closed loop, the solution can reduce water usage of up to 80% and generate energy savings of up to 70% compared to a normal shower, which will not only be of interest to domestic users but also the commercial and hospitality sectors.
The IKEA version of the shower is still in a developing and testing phase, while Flow Loop is starting D2C sales of its own first product this summer.
The Flow Loop product is pitched as plug & play, requiring no behind the wall work, even in existing bathrooms.
It employs a floor level suction unit
to suck up water from the shower tray, after which the water passes through two filtering stages and finally a UV light purifier before being pushed out through the shower head once more.
The Flow Loop product isn’t totally set and forget but it’s recommended that you change the micro filter (1-2 minutes every 200 showers) and employ a tablet-based cleaning process (like a coffee machine) every hundred showers, says Flow Loop, who will
also sell you a subscription-based maintenance pack.
“We are very happy that the collaboration with IKEA has evolved from a co-development project
to a direct investment. The IKEA commitment and strengths will be of tremendous value, says Troels Grene, CEO of Flow Loop.
“This partnership will accelerate
the adoption of recirculating showers and help to drive significant water and energy savings. We see great synergies between us.”
www.flow-loop.com
recycling scheme
up in cookware
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AUGUST 2022 | NZHJ 35