Page 13 - OPE July-Aug 2021

MARKETPLACE
Generators & Water Blasters
SUPPLY CHAIN ISSUES – delays, non-arrival of shipments and uncertainty around dates –
have touched most aspects of retail and the outdoor power channel is no exception.
Smarter operators are getting to grips with these issues however and, in some cases, the lack of a mainstream mass market model may even encourage end users and consumers to allow themselves to be sold up!
The most important aspect of both categories is that success in neither water blasters nor generators is about one-size- fits-all.
Guiding end users and consumers towards buying the right product for their requirements should always be top of mind – which is where our specialist servicing dealers, expertly schooled in technical products, come in...
On with the show, generators first.
Temporary power top of mind
With winter well and truly upon us, and extended power outages more frequent, more consumers and businesses are taking measures to maintain power generation in case big weather events hit.
Indeed, by all accounts, plenty of visitors were investigating generator options at this year’s Fieldays, where tractor sales are not the only barometer of event success.
The generators category is characterised by distinct market segments.
Some commercial and agricultural end users require full standby generation, whereas smaller businesses often just require
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JULY/AUGUST 2021 NZ OUTDOOR POWER EQUIPMENT 013