Page 43 - HW June 2019
P. 43

retail edge
                                                         If the shoe fits...
Nike has just added a new function called Nike Fit to its app which aims to improve its “fit” with customers in many ways.
Using your smartphone’s camera, Nike Fit scans your feet and collects 13 data points, mapping both feet within seconds.
This scan can be stored in your NikePlus member profile and used for future shopping, online and at bricks & mortar.
The US-only Nike Fit function is also applicable in-store using a specially developed Nike Fit mat.
Of course, this intuitive is not just about correct fit but also seeks to reduce returns of shoes bought online.
It’s also about reducing current objections to purchasing online – more than 40% of US digital buyers said they are apprehensive about buying online because of the returns process.
Nike Fit may also in some way work towards reducing the 37% of US consumers who say they purchase items with the intent to return
(this number climbs to 57% among consumers aged 16-24).
On top of all this, Nike will be clearly looking to use the data from
Nike Fit to make better shoes and improve inventory.
www.nike.com
  Back end bits & pieces
• Teching up a corner
store – Walmart’s Store
No8 technology incubator
has loaded the retailer’s
Neighborhood Market
in Levittown, NY, with
technology and renamed it
the “Intelligent Retail Lab”
(IRL). The idea is for Walmart
to test the latest technologies
in a real FMCG environment.
Cameras, sensors and real-
time analytics flag the need
for replenishment, that
enough shopping carts are available and that additional registers are opened in anticipation of lines forming. No mere corner store by the way, the IRL boasts over 4,500m2 of space, 30,000 SKUs and 100 associates.
www.intelligentretaillab.com
• Lowe’s gets analytical – Having worked together for the last few years, Lowe’s has bought Indian company Boomerang Commerce’s Retail Analytics platform, the aim being to integrate it into the company’s core retail business and thus “bolster strategic and data-driven pricing and merchandise assortment decisions”. The platform processes product and pricing datasets and converts them to insights and actions. www.lowes.com
• Amazon takes advertising – In April Amazon.com.
au launched Amazon Advertising in Australia. Amazon Advertising enables agencies and advertisers – regardless of whether or not they sell on Amazon – to deliver messages to customers on and off Amazon. https://advertising.amazon.com.au
• Westpac launches Apple Pay – Westpac NZ has brought Apple Pay to New Zealand. Apple Pay can be used wherever contactless payments are currently accepted and is now available to all Westpac NZ customers who have an eligible debit or credit card issued by Mastercard – and of course an eligible Apple device (eg iPhone SE, iPhone 6 and later and Apple Watch for in-store use).
 www.westpac.co.nz
 MORE AT www.facebook.com/nzhardwarejournal
JUNE 2019 | NZHJ 41
Pickup tower pilot for the Red Sheds
 EARLY LAST MONTH the Red Sheds introduced Australasia’s first automated click & collect tower at The Warehouse in Sylvia Park, Auckland, part of a three-month pilot launched in partnership with Estonian pick-up tower specialist Cleveron.
Driven by nearly one in three online orders from Thewarehouse.co.nz now being collected in-store, the giant five metre-tall tower is outside the main store and bypasses the service desk.
The Warehouse’s tower can hold up to 300 parcels at a time which are loaded on to trays, measured for size and arranged inside the tower according to their height.
Packages are released to customers through smart sensor technology.
During the trial, customers who click & collect from The Warehouse Sylvia Park will be notified to pick up their items from the tower.
A small selection of orders – eg oversized goods – will need to continue to be collected from the service desk in-store.
Click & collect also presents the opportunity for additional purchases: a recent US study found that as many as 50% of Walmart click & collectors bought more items while they were there, compared to 31% at Target and 34% overall.
Cleveron has more than 2,200 parcel terminals installed globally handling around 600,000 parcels each month for customers including Canadian Tire, Zara, Walmart and Asda.
Walmart also uses Cleveron’s PackRobot system (aka Pickup Tower) as its click & collect solution.
www.cleveron.com
 


















































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