Page 11 - OPE July 2019

INDUSTRY
Fieldays 2019
COP back with Oleo-Mac
Chainsaw & Outdoor Power returned to Fieldays this year after an absence of a couple of years.
COP Product & Marketing Manager, Simon Stewart, says that crowd numbers seemed down on previous years, although he adds that Friday was “really good, possibly a record; I just felt numbers were a little light on the other three days.
Showing that age is no barrier in outdoor power, a young fan tries out Honda’s new HF2315 for size!
“Fieldays remains all about promoting the product, supporting the dealers, showing the product to the general public and making some sales on the day.
“Particularly encouraging was the strong feedback on the history of Oleo-Mac from longstanding customers.
“We’re trying to build the dealer network back up and it’s good that there’s plenty
of brand recognition in the general public
Hansa tried its own version of “Wheel of Fortune” on a new corner site.
from years ago.”
Event enquiries have been channelled to
dealers, resulting in sales, and dealers have received direct enquiries, too.
“And we’ll be back next year,” says Simon Stewart.
“It’s a valuable brand awareness exercise because you not only get your brand in front of a large number of people but it’s also the right customer base.”
Hansa happy on the corner
Hansa had a different site from last year and Marketing Manager, Chloe Leung, says it attracted increased traffic and greater interest.
“My overall impression is people seemed a bit more optimistic than they were last year and we saw a lot of people doing their research with a view to buying when their budget allows.
“Official overall numbers may have been
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JULY2019 NZOUTDOORPOWEREQUIPMENT 011
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