Page 36 - HW November 2020

global eyes
Aussies get
smarter...
The COVID-19 pandemic has sparked
a boom in connected devices as Australians look to improve their locked down lifestyle, according to a new study by technology analysts Telsyte.
In its Australian IoT@Home Market Study 2020, Telsyte says as many as 61% of Australian households had adopted at least one smart home product by mid this year with seven being the average number of unique devices per household.
With Telsyte’s research showing 38% of Aussies planning to spend more time at home, even when social distancing restrictions are eased, there is clearly further growth ahead.
Indeed, Telsyte’s research has it that the smart home market is set to grow by over 30% in 2020 as consumers look to make their homes smarter, more secure, more energy efficient and save money in the process.
According to Telsyte, the Australian smart home market reached $1.26 billion in 2019 (+25%) and will almost quadruple by 2024.
2019’s fastest growing smart home categories were video doorbells & locks (+76%), smart outlets (+42%), smart garden devices (+40%) and smart cameras (+38%).
This year so far, smart speakers, security lighting, and Energy & HVAC sensors are also showing strong sales growth.
www.telsyte.com.au
Samsung branches out (and into hardware)
HAVING INCREASED ITS involvement with the hardware channel by expanding its product offering through Bunnings in Australia, now Samsung has launched a bespoke paint collection in the UK that’s designed to complement its top end, high style TVs.
There are six Samsung LivingColour colours and the paints can be obtained free-of-charge with the purchase of a product from the premium Samsung Lifestyle TV Range comprising models The Sero, The Serif, and The Frame.
Colour expert Karen Haller worked with Samsung to create colours for each
TV, using colour psychology to “elicit an uplifting emotional response”.
Each TV model has been given two shades, one to match the TV’s casing, while the other is a complementary hue that can be applied to walls surrounding the TV.
To go with the colours and the campaign, award winning interiors writer Kate Watson-Smyth, artist Yinka Ilori, and designer Whinnie Williams curated some uber-stylish spaces that “celebrate colour, interior design, and the original silhouettes of the Lifestyle TV range”.
www.samsung.com/uk/
34 NZHJ | NOVEMBER 2020
MORE AT www.hardwarejournal.co.nz