Page 37 - HW April 2021

global eyes
Lowe’s gets creative with “destinations”
FOR LOWE’S, APRIL 2021 is a month- long “SpringFest” featuring free curbside family project kits and project inspiration.
Makes sense, with a survey forecasting that nearly 90% of US respondents who completed a home improvement project last year said they plan to do another project this spring.
SpringFest is not just about great value products but also opportunities to learn new skills online and in-store from lawncare maintenance with Scotts to paint demos with The Sherwin-Williams Company, all following safety and social distancing guidelines.
And with over half of the surveyed homeowners looking to upgrade their outdoor entertaining, starting on the first day of April, customers can register on Lowes.com for one of a series of free Garden-to-Go kits.
Plus, with travel all but shut down, Lowe’s is also inspiring households
to make their own home their next destination by inviting them to embark on a “Hometrip” through special
curations of destination-related products like a Colorado-inspired back yard camping adventure or a Palm Springs- inspired spa on the patio.
“Over the past year, our homes have transformed and supported us in more ways than we could have imagined. This spring, home can evolve, yet again, to be a creative outlet and the ultimate
destination,” says Marisa Thalberg, Lowe’s Executive Vice President, Chief Brand & Marketing Officer.
“Through SpringFest and our invitation to take a Hometrip, we’re making the best of spring available so our customers can transport themselves without ever leaving the sanctuary of home.”
www.lowes.com
Automation key to new retail markets
PITCHING IT AS failsafe car and house key cutting service requiring no expertise, Kentucky company Car Keys Express has released the Keys NOW! retail key cutting machine.
It says that its automated key machine “is so easy to use, every store employee can immediately cut keys like an expert, without training”, making accessible
to retailers a new high margin, low complication service.
Keys NOW! is an automated key duplication machine billed as the first and only key machine that cuts both house keys and expensive car keys in a single, fully-automated device that anyone can operate.
“It’s as easy to use as a microwave oven – open the door, insert the key, and stand back,” says Car Keys Express.
Keys NOW! Also comes complete with an integrated inventory storage system.
www.CarKeysExpress.com/KeysNow
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APRIL 2021 | NZHJ 35