Page 3 - OPE Sep-Oct 2021

LAWNMASTER KEY AS STEELFORT LOOKS AHEAD
HAVING LAST MONTH
trumpeted the impending formal opening in September of the new Steelfort Auckland premises, what came along but Auckland’s extended Level 4 lockdown which rather stymied that plan.
There will be an event to celebrate the new facility but in the meantime it’s clear that the world hasn’t stood still for Steelfort, lockdown or no.
Indeed, you can expect to see more outdoor power products bearing the LawnMaster brand, now in its 75th year no less, says Steelfort’s GM Gavin Lowndes.
Having spent lockdown last year rationalising the high volume but low-margin power tool brands Steelfort distributed but didn’t own, says Gavin, it was time to make more of the company’s own LawnMaster brand.
“Now we focus on what we’re good at and what we understand,” he says plainly. “And that’s made a huge difference to the company.
“Steelfort’s big focus moving forward is the LawnMaster brand and where we
can take it.
“We’ve gained huge market share in
the petrol lawn mower business in the last few years, and while we wouldn’t say we’re number one, we are certainly right up there now.”
So, you can expect further extensions to the LawnMaster outdoor power tool range – which already includes of course lawnmowers but also trimmers, water blasters and log splitters – as long as the product meets strict quality criteria.
Possible future additions to the LawnMaster catalogue will certainly include more handheld product, and could even extend to generators, says Gavin Lowndes.
“The key criteria are can it can meet a level of quality that we’re happy to put our name on, that we’re dealing with a reputable company that that aligns with us and that the product has long term viability.”
Be sure that we’ll be keeping you updated as the LawnMaster range adapts and grows into its fourth quarter century.
https://steelfort.co.nz/
New Zealand’s most extensive range of quality Outdoor Power Equipment Parts
DESERT EXTRUSION
TRIMMER NYLON
• Manufactured for optimum performance in hot, cold, dry or
wet conditions
• Engineered for high impact strength
• Exceptional wear resistance
• Industry high tensile strength
• Rigorously tested for superior performance
• Performs better, lasts longer
• Setting industry standards for durability, performance and unmatched quality
DESERT EXTRUSION
TRIMMER NYLON
• Manufactured for optimum performance in hot, cold, dry or
wet conditions
• Engineered for high impact strength
• Exceptional wear resistance
• Industry high tensile strength
• Rigorously tested for superior performance
• Performs better, lasts longer
• Setting industry standards for durability, performance and unmatched quality
ENGINES & PARTS
Recognition for Transdiesel
TRANSDIESEL, ONE OF the
country’s leading suppliers of construction equipment, diesel engines and transmissions to the heavy-machinery industry, recently achieved two significant recognitions.
The first is a Gold Sitewise certification and the second is TransDiesel’s retention of its ACC Tertiary Accredited Employers Programme (AEP) recognition.
“TransDiesel has a longstanding reputation based on providing the
best sales and service back-up to our customers, and it’s important to show that we, as a company, want to do the same
for our employees,” says Shane Palmer, TransDiesel’s Health & Safety Business Partner.
“Achieving accreditation illustrates the value we put on the wellbeing and safety of our people and demonstrates we’re committed to providing the very best workplace for our staff.”
www.transdiesel.com
more at www. facebook.com/NZOPEmagazine
SEPTEMBER/OCTOBER 2021 NZ OUTDOOR POWER EQUIPMENT 03
FREEPHONE: 0508 226 277 EMAIL: sales@camaproducts.co.nz www.camaproducts.co.nz