Page 12 - SEO Traffic
P. 12
Day 8 Use Anchor Texts to Increase Relevance
Anchor texts describe a link in detail and inform the user about what to expect from the link. Rather than having to click on an ugly URL, anchor texts allow people to click on keywords people actually understand and are redirected by the URL hidden behind the anchor text.
Ideally, the corresponding keyword of the landing page should always be used in the anchor text of internal links. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.
Avoid using non-descriptive anchor texts (e.g., “here”, “more”, etc.) in your internal links and focus more on keywords.
Hands-on Tips:
● Try to use the same anchor text when you link to a landing page.
● Make sure the anchor text matches the content of the landing page.
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